TRUESCOOP - Gleeden, a France-based extramarital dating app, claims that out of 10M users, around 20% of the entire user base is from India. The company has said that most people in this category belong to urban households and are from Tier 1 cities, followed by Tier 2 and Tier 3 cities, respectively.
by Tushar Singh
See full article at TrueScoop
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INDIAN EXPRESS - Mar 8 - Dr. Manisha Kayande, an Indian politician and member of Shiv Sena from Maharashtra, said the extra-marital dating app had claimed to have surveyed millions of Indian women who reportedly admitted to indulging in extra-marital affairs. "Gleeden has published its survey results in an Indian daily. It is nothing but an attempt to defame women of this country. It should be banned or must face appropriate legal action," the Sena MLC said.
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CANINDIANEWS - Dec 15 - Extra-marital dating app Gleeden has crossed 1.3M subscribers in India during the Covid-19 period, adding that its subscription was up 246% over the past three months. Overall, the time spent on the website tripled since 2019. According to the website, Indians chat slightly longer than Europeans - on average 3.5 hours/day versus three hours (From March 2020 to Nov 2020).
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THE TIMES OF INDIA - Aug 5 - Gleeden, an extramarital dating app, has found out that ~75% of its users are willing to meet their love interests if provided an opportunity. ~45.6% of users think that their shared intimacy won't affect their current relationship while 47% of them believe that they cannot share the same level of emotions with two different people. 37% of people commit infidelity because they want to try out something new or spice up their existing relationship. 36% of people commit infidelity because they are in love with someone else.
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INDIAN EXPRESS INDULGE - May 11 - Gleeden, the extramarital dating app has crossed the milestone of one million users in India. Since the beginning of the COVID-19 pandemic, Gleeden recorded +166% new subscriptions compared to January and February 2020.
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DAIJIWORLD.COM - Mar 23 - Extra-marital dating app Gleeden has seen subscriptions increased by 70% in India as more people stay home. Gleeden has seen longer threads in chats (2.5 times times longer than usual), an increase in the upload of pictures in both public and especially private albums and in the number of members who are updating their profiles with a new description. Gleeden started its operations in India in 2017 and now claims to have over 8 lakh active Indian users.
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IANS - Feb 26 - Gleeden's new survey revealed that 53% of Indian women had an intimate relationship outside their marriage, as compared to 43% of men. The research suggests that Indian women are pretty "open minded about infidelity". Gleeden started its operations in India in 2017 and now claims to have over 8 lakh active Indian users.
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OPW - Dec 10 - IDEA SUMMIT, Social Safety Badge, Pheramor shuttered, Gleeden not illegal, Lumen ads banned
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LIVINGSTON LEDGER - Dec 6 - A French court has thrown out a complaint by a federation of Catholic families that dating site Gleeden's business model is illegal and anti-social because it encourages extramarital affairs. A Paris civil court ruled Thursday that promoting infidelity in ads isn't unlawful because adultery isn't a criminal offense in France and because cheating on one's spouse isn't necessarily a civil violation.
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ADWEEK - Oct 2 - The French dating site Gleeden, whose target user base is largely women already in relationships, has announced its newest innovation in infidelity: the Gleeden Closet. Those who try to pre-order the Gleeden Closet are redirected to a crowdfunding page where the dating site has raised zero of the $1M needed to bring this idea to life. Obviously a promotional stunt, the closet was cooked up to get people talking about Gleeden.
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THE ECONOMIC TIMES - Aug 21 - According to a survey conducted by Gleeden, an extra-marital dating app for married people, 77% of Indian women cheat because they are bored by their monotonous married life. Since the Supreme Court of India abolished section 377 which criminalized same-sex extra-marital relationships, there was a +45% increase in same-sex encounters among married people. India's most unfaithful women live in the big metropolis: Bengaluru, Mumbai, and Kolkata are in the top 3.
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INDIAN EXPRESS - Aug 5 - Dil Mil, Gleeden and Bumble are a clear indicators of a new trend of women-focused dating apps in India. Indian men are not allowed on Dil Mil. The app is for women and NRI (non-resident Indian) men only. French dating platform Gleeden, which markets itself as an app for women who are already in a relationship, is free for women but charges men to send messages. On Bumble, only a woman can initiate a conversation and her identity is protected. Priti Joshi, Bumble's Global Director of Strategy, said their initial research has shown women wanted to feel secure and comfortable when making connections online. "Therefore, we developed a feature specific to India - for women using Bumble Date, only her first initial will show. In India, there is still a certain taboo attached to online dating, which is why many users, especially women resort to fake profiles or different geolocation to protect their identity."
by Hansa Verma
See full article at Indian Express
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THE ECONOMIC TIMES - Feb 19 - Primarily marketed to women - specifically those who are already in a relationship - Gleeden was launched in France in 2009 and arrived in India in 2017. Today, it has ~4.9 M registered users globally, mostly from the EU. In India, it has crossed ~300K subscribers within less than two years of its launch. Gleeden.com is run by a female team and is completely free for women users.
The full article was originally published at Economic Times, but is no longer available.
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INDIA TIMES - Oct 2 - Buoyed by recent Supreme Court judgements that decriminalized adultery and consensual same sex relations, extramarital dating apps are now betting big on the India growth story. Extramarital dating app Gleeden, Grindr, and matchmaking app Wingman expect significant growth in the country. Gleeden already has ~340K users in the country, up from 120K last year. Its three biggest markets are Mumbai, New Delhi and Bengaluru with Mumbai alone having 85K users.
by Anumeha Chatuverdi
See full article at India Times
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NEW INDIAN EXPRESS - Aug 4 - Should adultery be tried as an offence in India, or should the state and its courts stay out of it? A petition submitted to the Supreme Court has started a debate around this. Meanwhile Gleeden, an app that provides a platform for 'extramarital dating' is doing very well in India. It has 2.7 lakh (270K) users in India. Gleeden was launched officially in India in August 2017 but Indians were using its services way before that. Gleeden Indian users mostly come from big cities such as Mumbai, New Delhi and Bengaluru. Most of the members have a privileged professional background. A lot of them are senior executives, doctors, lawyers or bankers, says Solene Paillet, Head of Communication Management of Gleeden.
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