GRUNGECAKE - Sep 10 - New OkCupid profile feature provides a dedicated space for LGBTQ daters to state and share their pronouns. OkCupid collaborated with GLAAD, a leader in the promotion of LGBTQ acceptance, to ensure this new feature accurately represents and empowers OkCupid daters who want to share their pronouns.
GAMING POST - Aug 22 - OKCupid is helping its users to discard old keepsakes of their past lovers by allowing them to add them to a massive prize pool at the All My Exes Bingo Night. The game will be hosted at the Chicago Athletic Association's game room from 6pm to 8pm on three separate Mondays, with the first already past on August 20th, and the next 2 scheduled for September 10, and September 24 this year. Producer and comedian Ashley Tribble serves as the host, helping to add a more jovial and lighthearted atmosphere to the mix.
by Ben Hamill
See full article at Gaming Post
NEW YORK TIMES - Aug 15 - A new study about online dating published in the journal Science Advances studied the "desirability" of male and female users, based on how many messages users got over one month on a "popular, free online-dating service". The researchers determined that while men's sexual desirability peaks at age 50, women's starts high at 18 and falls from there. The study results echoed data shared by OkCupid in 2010, in which the service found that men from the ages of 22 to 30 focus almost entirely on women who are younger than them. OkCupid also reported that as a man gets older, he searches for relatively younger and younger women, while his upper acceptable age limit hovers just above his own age.
MARKETWATCH - July 26 - Singletons are hitting up people on Tinder and OkCupid to promote their businesses and get ahead in their career. Dating sites are also branching out into the jobs market. Some former Tinder executives recently created Ripple, an app designed to compete with LinkedIn. Last year, Bumble launched Bumble Bizz, a site to make professional connections. Bumble has noticed that, amid this improving economy, people are often interested in a new professional opportunity, as well as a personal one. "Dating apps have become a very normalized way of meeting people professionally," said Alex Williamson, chief brand officer of Bumble. "It's a comfortable way to reach out and get to know someone else." Prospective employers can learn a lot about others through their profiles and photos, including their character, personality and even their spelling.
ADWEEK - July 21 - Created by Wieden + Kennedy New York under the brand's first CMO, Melissa Hobley, the ads recast DTF (typically meant as a derogatory term for women who are "down to f$%k") into new interpretations that represent what single people might really be looking for in a relationship - "Down to Farmer's Market" or "Down to Feel Fabulous." The campaign has boosted social mentions of OkCupid by 50%. But not all the ads have been welcome everywhere, and in fact the entire campaign was rejected outright by the Chicago Transit Authority. "We certainly knew we would not be able to run every execution in every market. What surprised us was that certain huge vendors, outlets and agencies rejected the campaign completely," Hobley says. "We ran this campaign in a number of cities in Q1 of 2018, and the response was phenomenal. We saw the needle move, we saw people talking about it - young women especially."
THE HILL - July 12 - People who show their support for the ACLU on their online dating profile are more likely to get a date than those who don't, according to OkCupid. The company began offering a pro-ACLU badge about a month ago that displays on a user's profile if they answer yes to a question about supporting the ACLU. Users who are pro-ACLU also get 15% more "likes".
NEW YORK TIMES - July 4 - Farah and Michael Walsh met on OkCupid. Now that they were engaged, they wanted their matchmaker at the wedding. Although no one from OkCupid attended their wedding, they were shocked to not only get a response card back but a baking dish from Crate & Barrel listed on their registry. The couple are hardly alone. Across the country, those who connected through dating apps are including the tech companies in their weddings. Tinder estimates it gets 50 notes a week; Bumble said it receives them daily. Others ask the startups to make their offices available for proposals; to sponsor parts of the wedding; even to officiate ceremonies. "I've been asked to marry people so many times, I got ordained to do it," said Alex Williamson, the head of brand for Bumble. "We do not take the invitations lightly," said Rosette Pambakian, head of brand marketing and communications for Tinder. "We send Champagne, we send personalized gifts." Bumble has two staff members whose duties include responding to engaged couples who reach out. The company may send wine flutes, flowers, or gifts from registries. OkCupid sends framed copies of the first messages pairs exchanged over the platform.
PR NEWSWIRE - June 6 - OkCupid and the American Civil Liberties Union (ACLU) are introducing an ACLU Profile Badge that enables singles to find - and connect with - other members who support the non-profit. The badge will be prominently displayed on the profile of every OkCupid member who has publicly responded "yes" to the question "Do you support the ACLU?" For every user who receives the badge, OkCupid, will donate $1 towards the ACLU and will donate a maximum of $50K. For ~100 years, the ACLU has worked in courts, legislatures, and communities to protect the constitutional rights of all people.
BUSINESS INSIDER - May 19 - ShopRunner CEO Sam Yagan is the cofounder of SparkNotes and OkCupid, and was head of Match Group for 7 years. One of the luckiest moments of his life was meeting his college roommates. Together, they built a study guide website called SparkNotes. Then, they built an online dating empire. They started OKCupid while Yagan was getting his MBA at Stanford. Yagan is now the CEO of ShopRunner - a company that brings Amazon Prime-like benefits to customers for use on a network of shopping sites.
OPW - Apr 5 - According to Linkedin Match.com is showing no growth over the last two years, with 598 employees. Tinder is the big growth story with 320 employees and 116% growth over the last 2 years. PlentyofFish is also broken out from Match, and is up 15% over the last 2 years with 94 employees. Meanwhile, OKCupid are have been quite stable at 64 employees.
Zoosk is stable at 170 employees. They dipped to 158 employees but actually show 1% employee growth over the past 2 years.
eHarmony has leveled off to 239 employees in the last 6 months but is down 27% over the last 2 years.
OPW - Feb 20 - Every year we take a look at who scored the most press summaries on Online Personals Watch. We look for top tier news and summarize what we think is most interesting to you, our audience of Internet dating industry leaders, app designers and marketers.
#1 Tinder (123 posts published on OPW last year)
#2 Bumble (48 posts)
#3 eHarmony (42)
#4 Match Group (41)
#5 Match (37)
#6 OKCupid (37)
#7 Grindr (34)
#8 Happn (22)
#9 The League (21)
#10 Matrimony.com (17)
WASHINGTON POST - Feb 14 - Politics or good sex question is one of over 5,000 that OkCupid poses to members to help narrow down their search for a partner. Over 4.5M people have opted to answer it since it was added about a year ago, and the way they respond has a lot to do with their generation. 17% of Baby Boomers (born before 1965) and 15% of Gen X-ers (born between 1965 and 1980) choosing politics over sex. But among Millennials, which the company defines as born between 1981 and 1997, 38% choose politics over sex, and for Generation Z, born in 1998 or later, it's nearly half and half, with 48% preferring political rather than sexual compatibility. The generational differences are not surprising to Paul Taylor, author of "The Next America: Boomers, Millennials, and the Looming Generational Showdown," who noted that politics have become much more personal and polarizing in recent decades. In 1960,~5% of Americans expressed a negative reaction to the idea of their child marrying someone outside their political party, he noted, whereas in 2010, ~40% did.
MARKETWATCH - Feb 14 - Tinder will soon roll out a feature that lets women choose who makes the first move on that app. She also pointed to other efforts that the company hopes will make its online-dating platforms more female-friendly, such as a new campaign for OkCupid that emphasizes shared hobbies over hookups.
Q: What does the change at Tinder reflect about Match's efforts to appeal more to women?
A: Every time we talk about product, we talk about the female experience. On Tinder, women can choose if they want to start the conversation first or if they want someone else to start. For OkCupid, we started a campaign called "DT____," so "down to farmer's market," "down to fiesta," etc. The idea is that women don't want "DTF".
Q: Is there concern that if you make the product too good, people will quickly find love and stop paying?
A: On Tinder, people are younger. When you're 19, you're not going to find the love of your life - you might, but that doesn't always happen. If you've had a success, you're going to come back and start another one. And then the best marketing in the world is from people who have seen success.
GLOBE NEWSWIRE - Feb 8 - According to a new survey by language learning leader Rosetta Stone and OkCupid, 70% of women, compared to 67% of men think speaking another language is an attractive quality. Millennials are ~10% more likely to be open to dating someone who doesn't speak their language well compared to non-millennials.
AXIOS - Feb 8 - Dating app users provide sensitive information like drug usage habits and sexual preferences. How online dating services use and share that data worries users, according to an Axios-SurveyMonkey poll. OkCupid runs 10 advertising trackers during the search and profile stages of using its site, while Match.com runs 63, according to online privacy company Ghostery. The trackers could pick up where users click or where they look, says Ghostery product analyst Molly Hanson. A spokesperson for Match Group says in a statement said that data collected by its companies "enables us to make product improvements, deliver relevant advertisements and continually innovate and optimize the user experience. Data collected by ad trackers and third parties is 100% anonymized.
OPW - Feb 4 - If you missed iDate, you missed a great business conference. This was the best iDate Internet Dating Conference for a few years. Marc pulled together a great line up of speakers and show. Meetme's co-founder Catherine Cook gave an amazing talk to demystify video in the Internet dating context. Amanda Bradford gave an awesome talk on the future of Internet dating. Super impressed with both of these talks. We had the COO of Spark, a super-affiliate, an OKCupid data scientist, a gay dating expert, an A.I. guru... Anyway, check out my little vlogs of the event.
The next iDate is in Los Angeles in early June. This is the Mobile Dating Conference, so is focused on mobile dating apps. Beyond that, this particular conference will focus of the emergence and applications of Artificial Intelligence in Internet dating. Who's doing it, and what we could do in the future to use A.I. to vastly improve our services and value. Hope to see you there. ;-)
PR NEWSWIRE - Jan 29 - Charytan suceeds Elie Seidman, who was recently named CEO of Tinder. He comes to Match Group from Audible, an Amazon company, where he served as SVP. Prior to Amazon, he was a co-founder and Chief Product Officer at Oyster.com, which was acquired by TripAdvisor in 2013.
POPSUGAR - Jan 23 - OkCupid revealed that ~600K people have used the platform's Trump Filter – a question that just reads "Trump?" with optional responses of "Hell Yes," "Yes," "Hell No," and "No" – as of Jan. 12, 2018. 90% of users opted for "Hell No", while only 7% opted for "Yes," and 3% "Hell Yes." According to previously released statistics, the users who discuss their politics in their profile are 52% more likely to get matches, and 30% more likely to get a message out of the exchange.
WILLAMETTE WEEK - Jan 10 - The billboard ads, which were designed by Portland's Wieden+Kennedy, are a play on the acronym DTF (Down To Fuck, of course). DTFootball vs. Futbol, the ad reads—beside a couple soccer balls and a football arranged in a phallic fashion. With the ad, OkCupid's goal is to get people to redefine the "F" in DTF. The vendors selling the space for the billboards rejected the ads for fear of bad press for using a phallic image. Portlanders can expect to see the not-at-all-sexual ads up around Portland soon.