IRISHMIRROR.IE - Jan 5 - "We currently have ~75k Irish users and are aiming to reach 150k users in 2017 with our marketing and PR activations", said Sigurd Vedal, CEO of Victoria Milan. Although the figures sound ambitious, Mr Vedal says since he launched the website in 2010 they've racked up ~5.8M members in 33 countries.
by Kathy Armstrong
See full article at IrishMirror.ie
OPW – Apr 2 – Avid Life Media, the company that operates AshleyMadison.com, recently settled a 16-month lawsuit against Digisec, the Swedish company that runs competitor VictoriaMilan.com, over the alleged violation of Avid’s intellectual property rights. The primary complaint of the suit, filed in October 2012, involved Digisec’s alleged trade dress violations for use of Ashley Madison’s “shush image,” which depicts a woman with her finger pressed against her lips. Digisec later filed a counter suit during deliberations.
CNBC - Feb 10 - 72% men believe sexual affairs are worse than emotional affairs, while most women (69%) consider emotional cheating the "worst-case scenario," according to a survey by cheaters' website Victoria Milan. 76% of women would forgive their partner for a sexual affair, while only 35% of men would. 30% of women and 80% of men would forgive emotional cheating. ~23% of men and 19% of women cheat on their spouses, according to a 2011 online survey by Indiana University. 27% of divorces around mid-life and beyond were due to cheating.
IB TIMES - Jan 24 – Online infidelity site Victoria Milan questioned 4,000 of its users. According to the results, companies across the globe lose $17m a day due to employees spending an average of 1.17 hours of work time cheating. 68% of respondents use their computer or smartphone to communicate with their lovers during work hours.
HUFFINGTON POST - NOV 12 - According to online infidelity site Victoria Milan, 45% of the site's 6K users cheat because their partner doesn't give them enough attention. 66% of survey respondents say they wouldn’t be unfaithful at all without the help of new technologies.
FOX SPORTS - July 17 - According to VictoriaMilan's survey the most desirable golfer is Tiger Woods. The site surveyed over 3K female cheaters. Top sexiest golfers:
ICE NEWS - Mar 28 - Victoria Milan, a dating site which encourages married people to have affairs has prompted a record number of complaints to the advertising ombudsman in Sweden. Norwegian company Victoria Milan has introduced a billboard campaign in Stockholm, with posters reading: “Are you married? Liven up your life – find an affair”. “I understand that people react. But no one who is happy within their relationship will make use of our service just because we advertise,” said the company’s CEO Sigurd Vedal.
Mark Brooks: A growing number of dating sites are focusing on this niche. Which is both good, and bad. It's bad because, it's a shame the institution of marriage is being eroded, and people are encouraged to lie to their spouses. It's good because, it's better cheaters are NOT on mainstream dating sites. They need to clarify on their marital status up front, not 3 months into dating. 'Oh, btw, I'm married.' Ick.
THELOCAL.SE - Mar 15 - Victoria Milan, a new Swedish website which challenges individuals to dabble in infidelity in order to help them cope with dull, lifeless relationships has been reported to the advertising ombudsman. Married travellers waiting for buses in Stockholm are currently being confronted with the challenge "Are you married? Liven up your life - have an affair" in the form of a billboard campaign from Victoria Milan. Sigurd Vedal is the CEO and he has been quick to launch a defence of the apparent attempt to exploit marital difficulties. "I understand that people react. But no one who is happy within their relationship will make use of our service just because we advertise," he said.
The full article was originally published at TheLocal.se, but is no longer available.
UNT - Feb 16 - There are many niche dating sites to choose from in Sweden. One of the latest ones is Victoria Milan, a dating site for married people and a Nordic version of Ashley Madison. The founders of both sites claim they can not urge people to be unfaithful, they only offer opportunities for those already decided.
Top 10 Niche Dating Sites In Sweden
1. For Christians - SolidLove.com
2. For seniors - Seniorkontaken.com
3. For sporty people - SportDate.se
4. For all Norrlanders - NorrlandsKontakten.se
5. For farmers - Farmerdating.se
6. For Gothenburger - GoteborgsDejting.se
7. For highly educated singles - Match4Me.se
8. For 40+ - 40PlusKontakt.se
9. For married people - VictoriaMilan.se
10. For the health conscious athletes - FitnessDateClub.com
FULL ARTICLE @ UNT
COPENHAGEN POST - Jan 28 - Only three months after its launch in Denmark, Norway-based dating site victoriamilan.com has reached 60,000 Danish users. The site, whose slogan is "Relive passion - find an affair", guarantees 100% anonymity. Users cannot mention their address or other tother details that could reveal their identity. Pictures must be blurred so that faces cannot be recognised. According to TV2's statistics, almost 70% of Danes in relationships have had an affair. In a poll on the TV station's website, some 77% of the 2,626 people responding were against the site. FULL ARTICLE @ COPENHAGEN POST
POLITIKEN.DK - Jan 23 – Victoria Milan launched in Norway in October 2010 and has recently expanded operations to Sweden, England and Denmark. The infidelity dating market has always met resistance, but site manager, Sigurd Vedal defends his business, stating that market analysis revealed that 30-35% of dating site members are in a committed relationship and that this market segment had the most room for growth. When confronted with questions of the morality of offering such a service, Vedal contends that his site, Victoria Milan, did not create infidelity; people choose to be unfaithful long before they sign up for the site. FULL ARTICLE @ POLITIKEN.DK
OREBROGUIDEN - Dec 27 - Women looking for an affair through dating sites feel lonely and are missing the passion in the relationships they have, according to a survey by VictoriaMilan, a Nordic dating site for people who are in relationships and looking for a flirt. VictoriaMilan surveyed ~10 000 pre-registered members during their two-week launch period. 30% of women said they were looking for a long-term relationship, while 25% were only interested in a flirt to spice up their current relationship.
The full article was originally published at Orebroguiden, but is no longer available.
ADRESSA.NO - Dec 18 - Niche dating sites are popping up in Norway. Sites for people with special interests make it easier to find like-minded. But not everyone on the Internet is looking for love. Dating site c-date is for casual encounters and relationships without commitment. One of the newest sites in Norway is Victoria Milan. VictoriaMilan is for married people seeking an affair. These kinds of dating sites are not uncommon in other countries, but is the first of its kind in Norway. FULL ARTICLE @ ADRESSA.NO
OESTROGEN - Dec 8 - VictoriaMilan.dk is a new dating site for married people looking for an affair. The site launched two weeks ago and has 10,000 members already and the number is increasing rapidly. The women who have created a profile on the site often feels neglected in their relationships. According to the VictoriaMilan survey 50% of the women who signed up for the service are missing passion in the relationship. Victoria Milan is the first Nordic online dating service aimed at women and men who are married or in stable relationship, but who are seeking romance and adventure on the side.
The full article was originally published at Oestrogen, but is no longer available.
NATIONELLIDAG.SE - Nov 27 - Victoria Milan is a new dating site in Sweden. The site looks like any other dating site, but the difference is that it is only for married people and those in relationship. There is a market for dating site like that in Sweden. A recent survey found out that 30% of all online daters are either married or in relationship.
The full article was originally published at Nationellidag.se, but is no longer available.
HBL.FI - Nov 11 - VictoriaMilan's target group are married people and unmarried couples who want to check if the grass is greener on the other side. The site's managing director Sigurd Vedal sees no real moral problem with the site. According to him, it offers only a service that people are looking for anyway. But here, they don't need to lie about their marital status. "These people would find their way to other dating sites otherwise", he added. In a dream world nobody would be cheating but we know that 50% have been, are or will be unfaithful to their partners, "said Vedal.
The full article was originally published at HBL.FI, but is no longer available.
KVP - Nov 1 - VictoriaMilan is a new dating site that encourages infidelity. According to our survey 30% of those who are active on dating sites are actually married or in relationship but they claim to be single, "says Sigurd Vedal, president of Victoriamilan.se. On VictoriaMilan they don't have to lie about their marital status", says Sigurd Vedal. Sexologist Olle Waller does not believe that the members are looking to replace their long term partners. It's not about finding another relationship. Those who are attracted by this dating site are looking for temporary sexual encounters. FULL ARTICLE @ KVP
SALONGK.SE - Oct 30 - Victoria Milan is the new site for attached people who are looking for affairs. There is a great need for this type of dating. We see a great potential. 30% of those who are dating online are already in a relationship and are just looking for a flirt, says Sigurd Vedal, MD of Victoria Milan. Infidelity does exist and anyone who is happy in their relationship will refrain from using our services", he added.
The full article was originally published at SalonGK.se, but is no longer available.
REALTID.SE - Oct 29 - Sigurd Vedal from Norway is launching a new infidelity dating site VictoriaMilan. The site will launch simultaneously in Sweden (victoriamilan.se), Norway and Denmark. "At Victoria Milan, we feel it is best if you can play with open cards. There is no shame in seeking new adventures in life and our members do not need to lie about their relationship status", says Vedal in their press release. First 10 000 members will get a free membership. Sigurd Vedal states that he himself has been married for ten years with a woman he was dating for ten years. Today he is 39 years old, and he has thus been living with the same woman since he was 19.
The full article was originally published at Realtid.se, but is no longer available.