BUSTLE – Jan 29 – Tinder has teamed up with Homesick Candles for a total FU to Valentine's Day culture – the "Single, Not Sorry" candle. The Singles' Awareness Day falls on February 15th. The goal of Singles Awareness Day is to let singles have celebrations, get-togethers, etc. and to exchange gifts with their single friends.
Category: Reporters – Lea Rose Emery
The Most Popular Love Language on Hinge Is Quality Time
Hinge Is Hiring An Anti-Retention Specialist To Get Users Off The App & Dating IRL
BUSTLE – May 25 – Hinge is hiring an Anti-Retention Specialist to get users off of their dating app and help turn more first dates into second dates. "In our eyes, the less time people spend on the app, the better," says Hinge's Director of Communications, Jean-Marie McGrath. Apparently 54% of people who delete the app Hinge currently delete it because they meet someone on Hinge – and Hinge wants to take that number to 80%. Anyone interested in the role needs to have a Ph.D. in sociology (or another related field).
Tinder Is Offering One LGBTQ Couple A $100k Dream Wedding
BUSTLE – June 7 – Tinder is celebrating Pride Month by offering one lucky LGBTQ couple $100K to fund their #TinderSuccessStory wedding". Couples are encouraged to enter the contest by posting couplespics to Instagram using #TinderSuccessStory and tagging @Tinder, along with a description of their success story for the chance to win.