YOUR STORY – Info Edge, the Indian internet company behind matchmaking platforms Jeevansathi and Aisle, reported a 12.2% increase in quarterly revenue to ₹903.9 crore ($94.8M), while net profit rose 87%. Jeevansathi revenue grew 16.5% to ₹40 crore ($4.2M), while Aisle revenue increased 35.1% to ₹13 crore ($1.4M). Combined matchmaking billings rose 23.1%. CEO Hitesh Oberoi is set to step down in December, with founder Sanjeev Bikhchandani taking on an expanded executive role.
BUSINESS STANDARD – Info Edge, the Indian internet company behind Naukri.com, 99acres, Jeevansathi and dating app Aisle, reported Q2 FY27 billings of ₹822.3 crore ($85M), up 12.8% YOY. Jeevansathi grew 18.4% to ₹39.7 crore ($4.1M), while Aisle recorded 40% growth. Combined billings from the company’s matchmaking and dating brands increased by 23.1%.
INDIAN TELEVISION – Info Edge-owned dating platform Aisle has promoted Chandni Gaglani to Executive Vice President and Head of the business. Gaglani, who previously led product, marketing, operations, partnerships and expansion, will oversee Aisle’s overall strategy, AI-led product development, trust and safety, and entry into new markets. Aisle claims 30M registered users, 500K MAUs, and increased revenue by 146%. The platform operates in ~150 countries and plans to expand its regional offerings, including Arike, following its full acquisition by Info Edge earlier this year.
PASSIONATE IN MARKETING – Aisle has introduced a Money Back Guarantee for select paid plans as it celebrates its 12th anniversary. The program allows eligible users who actively use the app but do not receive a valid match within 30 days to claim a refund. The initiative is aimed at users seeking serious relationships.
WHALESBOOK – Info Edge (India) has invested ₹10 crore (~$1.1M) in dating app Aisle through its subsidiary Jeevansathi Internet Services to support the dating platform’s working capital. The investment comes despite Aisle posting a net loss of ₹17.8 crore (~$2M) in FY25, even as revenue grew to ₹39.62 crore (~$4.3M).
SCANX – Info Edge’s subsidiary Jeevansathi Internet Services has bought the remaining 3.65% stake in Aisle Network Pvt. Ltd. for ₹5.5 crore ($620K), making Aisle a wholly-owned subsidiary. The deal includes 1,279 equity shares and ends prior seller arrangements. Aisle runs Indian dating apps Aisle, Anbe, Arike, Neetho, and Jalebi. Financially, it reported a turnover of ₹39.62 crore ($4.5M), loss of ₹17.8 crore ($2M), and net worth of ₹20.86 crore ($2.4M).
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BUSINESS NEWS THIS WEEK – Aisle’s 2025 study, The Commitment Decade, surveyed 3,400 urban Indian singles and found that commitment has made a strong comeback. 97% of women and 80% of men now prioritize serious relationships over casual dating, with 1 in 3 women planning to marry within a year of dating. Mental health has become central to relationships. 67% of Gen Z women would end a relationship over mental health issues, and a third of all respondents have done so. Equality is rising, as 53% of women prefer splitting the bill on dates. In matchmaking, most Indians want AI to assist, not replace humans, with 69% of Gen Z women rejecting AI-only matching. Compatibility now outweighs astrology, though 30% of millennial women still consider it.
NDTV – AI is becoming increasingly integrated into dating apps in India, with platforms like Bumble, Tinder, Hinge, Happn, and Aisle using it for profile optimization, match suggestions, fraud detection, and user safety. Match Group added AI tools in March 2025 to assist with photos, bios, and match selection. Bumble uses AI for fake profile detection and conversation starters, while Hinge and Tinder rely on AI to personalize user experiences. Challenges include data privacy concerns, algorithmic bias, deepfake scams, and lack of emotional intelligence. While Indians use AI for relationship advice and self-reflection, most still prefer human input for matchmaking.
SOCIAL SAMOSA – Aisle’s #FindAnkit campaign was a viral marketing stunt that turned a common dating app regret – accidentally skipping a profile – into an engaging social media movement. It started when a woman mistakenly swiped past a profile she thought was a perfect match. Aisle turned this into a fun, city-wide search for “Ankit,” a fictional 5’11” techie from Bengaluru who loves chai. The campaign reached 8.8M people and gained 9.8M views.
BNTW – Aisle Network has launched Aisle Experiences, combining online dating with in-person events. The initiative started with Sip & Paint and Wine & Cheese mixers in Bangalore, allowing singles to meet offline. Participants are selected based on shared interests, reducing the need for profile browsing. Aisle plans to expand these events to major cities with various themes like coffee tastings and stargazing.
by Mansi Praharaj
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