THE DRUM - India-born da ing site Aisle wants to be the 'high-intent dating app', founded by Able Joseph, who is also the CEO of the company. The cultural uniqueness makes India a complex market, even in categories such as love and dating. Joseph says: "Although the entry of western apps warmed people to online dating, they don't fully match up to Indian dating needs." Aisle completed seven years in 2022, and has built a community of ~7M members and a consistent position in the top three on revenue charts. Recently Info Edge, one of the largest tech public companies in India, behind brands such as Naukri, Jeevansaathi, 99 acres and Shiksha, acquired 76% of Aisle. According to Joseph: "Aisle does not fall into the same category as most casual dating apps, nor is it a conservative matrimony app - it aims to empower users to independently find a partner and forge long-lasting relationships."