MID-DAY - Launched in June 2020, 'As You Are' is among India's only social applications for the LGBTQIA+ community. Created by Sunali Aggarwal, a UX designer, the app began as a matchmaking app. The main focus was to provide the Indian LGBTQIA+ community a safe space to be themselves. A key differentiator setting apart 'As You Are' is its manual verification of profiles. Besides matchmaking, users can try new features like 'Group Chat' and 'WE, As You Are Community' to connect with other queer users. The app also doesn't pressure people to post their photos. Early on, 'As You Are' saw a lot of growth. Within nine months of the launch, the app reached 10K users. Currently, the app claims ~65k downloads and ~32k active users.