Online Personals Watch: News on the Online Dating Industry and Business

MeetMe's Live Video Dating: Dating Online With an Audience

BBC - Sep 2 - On dating app MeetMe, users broadcast live from their phones and then interact with people who tune in. This live vlogging format includes a series of live dating game shows. Livestreamers are paired up to see if there is any chemistry between them. Viewers comment on a "stream" underneath, in real time. MeetMe is part of a suite of dating apps run by The Meet Group. Others include Skout, Tagged (for African-American audience) and Lovoo (an app developed in Germany, which MeetMe bought). Between them they have ~15M users, and on average 180K dating games are played each day, with ~1M people watching the live dates unfold. CEO Geoff Cook describes the platforms as "a public version of speed dating". Plenty of Fish is also currently offering live dating experiences. Badoo has recently experimented with the idea as well. 

Watch the video.

by Dougal Shaw
See full article at BBC

Mark Brooks: Geoff Cook, CEO of The Meet Group, made a couple of impactful statements in the BBC video interview.  Geoff said, "I certainly believe daters no longer have the risk appetite for meeting many different people in person based on something as shallow as a right swipe." This risk, of course, is heightened right now because of covid.  However, there's always been additional risks when daters meet in-person for the first time. Especially the risk of disappointment when people have misrepresented themselves in their dating profile and photos. The best thing about video is, video doesn't lie, so when people meet in-person, they're less likely to be disappointed, or catfished. Geoff also stated "...Live-streaming video helps...by really emphasizing personalities" which I think is why this new video dating norm will be here to stay. It's so tough for dating apps to really help people get a sense of chemistry.  But with video, users can actually get their first sense of chemistry. That's huge! (Full Disclosure: The Meet Group are a client of Courtland Brooks)

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Top Grossing Dating Apps Worldwide for July 2020

SENSORTOWER - Aug 24 - The top grossing dating app worldwide for July 2020 was Tinder with ~$68.5M in user spending. 40% of Tinder's revenue was from the United States, followed by 6% from Japan and 5% from Great Britain. Bumble was #2 with ~$16.8M in gross revenue. #3 was Pairs, followed by MeetMe and Badoo.

by Julia Chan
See full article at SensorTower

Bumble Hits 100 Million Users

FAST COMPANY - July 16 - Bumble is also announcing a major reorganization and rebranding that will make the company the new overseer of its sibling dating app, Badoo. Until now, the two apps had been under the umbrella of the holding company MagicLab. But that company is being renamed Bumble. Bumble is bringing on a new president, Tariq Shaukat, previously president of industry products and solutions at Google Cloud. Bumble also announced a new board of directors. Led by chairwoman Ann Mather, the former CFO of Pixar Studios, the Bumble board also includes Pamela Thomas-Graham, the author and former CEO of CNBC; Elisa Steele, the chairwoman of Cornerstone; and Matthew Bromberg, COO of Zynga. Bumble and Badoo have a base of 600M users. CEO Wolfe Herd now oversees ~750 employees in Austin, London, and Moscow.

by Nicole Laporte
See full article at Fast Company

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Badoo Launches New AI Tool That Detects Explicit Photos

DAILYMAIL.CO.UK - June 30 - Badoo has launched a new safety feature that uses AI to detect unsolicited nudes that get sent through the app. Badoo says its 'private detector' has a 98% accuracy rate when covering up intimate photos. The AI identifies potentially offending photos, automatically blurs them and gives users a warning that they could contain 'inappropriate content'. The feature was introduced to the 'feminist dating app' Bumble last year, which is owned by the same holding company as Badoo.

by Jonathan Chadwick
See full article at DailyMail.co.uk

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Dating Apps in Balkan

BALKAN INSIGHT - June 29 - Like the rest of the world, the Balkans has seen a rise in the use of dating apps during the pandemic, with data showing the length of daily conversations is increasing. While Tinder is the most popular dating app across Europe, in Romania and Bulgaria it is Badoo that is used the most. Created in 2006 by Russian entrepreneur Andrey Andreev, Badoo now has ~450M users globally, with daily messages sent between users exceeding 350M. "Our data shows that more conversations are happening now, with increases of up to 35%," said Tristan Pineiro, Badoo's global head of communications. In other Balkan countries, dating apps are used more sparingly. One such place is North Macedonia, where the use of dating apps like Tinder are still frowned upon. For some, Instagram functions as a dating app instead.

by Bojan Stojkovski
See full article at Balkan Insight

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Badoo Swipes Right on Inaugural Global Agency Partner

PRWEEK - Apr 23 - Badoo has appointed Grayling as its first strategic global communications agency. Grayling will work with Badoo's communications and marketing teams to create campaigns that support its brand mission of 'Date honestly'.

by Arvind Hickman
See full article at PRWeek

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The Top Dating Industry News for Feb 4th

OPW - Feb 4 - Match Group's new CEO, Andrey Andreev moves on, US Inquiry Over Underage Use, Tinder & GDPR, Grindr hit with a class-action lawsuit.

For the top weekly dating industry news in ~2 minutes subscribe to OPW's Two Minute Tuesdays (TMT) podcast on Breaker , Google Podcasts , Spotify , Anchor , Stitcher , Overcast , Radio Public or Apple Podcasts .

MagicLab Billionaire Andreev to Launch New Mobile App Business

FINANCIAL TIMES - Jan 31 - Blackstone's all-cash acquisition of Mr Andreev's stake in MagicLab (Badoo, Bumble) closed this week, valuing the group at around $3bn. Mr Andreev (45) said. "It's given me ability, time and money . . . I don't want to retire." He said that one idea is focused on charity and donations - something he wants to make "more accessible . . . the same as what I did with dating". MagicLab is now led by Whitney Wolfe Herd. Andreev founded Badoo (now 425m+ users) in 2006 as a hybrid of social networking and dating and pioneered the "freemium" business model. A non-compete agreement with Magic Lab means that Mr Andreev will no longer be in the dating business. Twenty former Magic Lab staff have joined him in a new venture, based in Mayfair, that will retain Mr Andreev's longstanding focus on mobile apps and social networking. He plans to hire more soon.

by Tim Bradshaw
See full article at Financial Times

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MagicLab Told to Implement Workplace Reforms After Sexism Allegations

FORTUNE - Jan 30 - MagicLab, the parent company of Bumble and Badoo, should reform its workplace policies following allegations of sexual harassment, a U.K. law firm has found. MagicLab hired Doyle Clayton, a British firm specializing in employment law, to investigate allegations of a misogynistic and hostile work environment for women raised in a July Forbes story. In its statement, Doyle Clayton said there was "a lack of credible evidence in relation to most" of 24 specific allegations Forbes raised in its story, including "the more serious ones." It did, however, find there was evidence to support three allegations, which it described as "minor".

by Jeremy Kahn
See full article at Fortune

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Video Calling - the Next Big Thing in 2020

MIRROR.CO.UK - Jan 7 - Badoo was the first dating app to test video feature in 2016, which can only be activated once both parties have matched and exchanged one message. The call happens through the app so there's no need to share any personal details like a phone number. Tristan Pineiro, head of communications, claims that the chances of a real life date being a success are higher if you've had a video call before.

by Paige Holland
See full article at Mirror.co.uk

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Top Grossing Dating Apps Worldwide for November 2019

SENSOR TOWER - Dec 16 - The top grossing dating app worldwide for Nov 2019 was Tinder with ~$82M in user spending, which is up 12% YOY. 41% of Tinder's revenue was from the US, followed by 8% from UK and 4% from Germany. Bumble was #2 with ~$18M in gross revenue, up 29% YOY. 77% of Bumble's revenue was from the U.S., followed by 9% from UK. The next top grossing app was Badoo, followed by Pairs and Tantan.

by Julia Chan
See full article at Sensor Tower

Top Grossing Dating Apps Worldwide for October 2019

SENSORTOWER - Nov 13 - The top grossing dating app worldwide for Oct 2019 was Tinder with ~$88.7M in user spending, which represented 18% growth from Oct 2018. ~43% of Tinder's revenue was from the U.S., followed by 7% from UK and 5% from Australia. Bumble was #2 with ~$20M in gross revenue, which represented 44% growth YOY. 77% of Bumble's revenue was from the U.S., followed by 9% from UK. The next top grossing app was Tantan, followed by Pairs and Badoo.

by Julia Chan
See full article at SensorTower

OPW Podcast - The Top Dating Industry News for Nov 12th

OPW - Nov 12 - Match Results, Magic Lab Acquisition, The Meet Group, Facebook & Tinder whitelisting.

For the top weekly dating industry news in ~2 minutes subscribe to OPW's Two Minute Tuesdays (TMT) podcast on Breaker, Google podcasts, Spotify, Anchor or Stitcher.

Andrey Andreev Sells Stake of Bumble's Parent Company MagicLab to Blackstone

TECH CRUNCH - Nov 9 - Andrey Andreev, the founder of Badoo, is selling his entire stake in MagicLab, the company that owned both Bumble and Badoo (and other dating apps), to Blackstone, which is one of the world's leading investment firms. He will step away from the business in the process, and Wolfe Herd, Bumble's founder, becomes the CEO of the whole company, retaining much of her stake in the business. That stake is at ~19%. The deal values MagicLab at $3B. Blackstone also will be making an investment in the company as part of the deal.

by Ingrid Lunden
See full article at Tech Crunch

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This post also appears on InternetDatingInvestments.com

Mark Zuckerberg Let Tinder Get Special Access to Users' Data

FORBES - Nov 8 - Facebook CEO Mark Zuckerberg considered entering the online dating business as far back as 2014, but he put the idea on the back burner, instead giving Tinder special access to its users' data, leaked emails between top executives show. The leaked correspondence is part of an ongoing lawsuit between Facebook and Six4Three, a now-defunct app developer that sued Facebook in 2015 for restricting user data access, alleging the actions were uncompetitive. The correspondence shows how perilously close Tinder came to losing key access to Facebook user information that helped Tinder grow rapidly in its early years, when members often used their Facebook logins to access the app. When Facebook further restricted the kind of information third-party apps could access after the Cambridge Analytica scandal broke in March 2018, Tinder's app crashed. Tinder was on Facebook's radar in 2013. Zuckerberg wrote in January 2014 to two executives: "Tinder's growth is especially alarming to me because their product is built completely on Facebook data, and it's much better than anything we've built for recommendations using the same corpus." In 2014, Facebook announced it would start preventing third-party app developers from having access to data on users' friends, including birth dates, photos and pages they liked. The company gave a May 2015 deadline for developers to comply with its new set of access rules. However, Zuckerberg made some companies and apps an exception. Tinder was one. Facebook agreed to give Tinder a special data-sharing agreement, internally known as "whitelists," if the dating app shared trademark rights on "MOMENTS." which was the planned name for a photo app that Facebook wanted to launch, an email exchange in March 2015 showed. When asked about this agreement in 2018, a spokeswoman for Tinder said: "Tinder never received special treatment, data or access related to this dispute or its resolution." Other dating apps that had whitelist agreements with Facebook include Bumble, Badoo, Coffee Meets Bagel, Hinge and jSwipe.

by Angel Au-Yeung
See full article at Forbes

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