BBC - Sep 2 - On dating app MeetMe, users broadcast live from their phones and then interact with people who tune in. This live vlogging format includes a series of live dating game shows. Livestreamers are paired up to see if there is any chemistry between them. Viewers comment on a "stream" underneath, in real time. MeetMe is part of a suite of dating apps run by The Meet Group. Others include Skout, Tagged (for African-American audience) and Lovoo (an app developed in Germany, which MeetMe bought). Between them they have ~15M users, and on average 180K dating games are played each day, with ~1M people watching the live dates unfold. CEO Geoff Cook describes the platforms as "a public version of speed dating". Plenty of Fish is also currently offering live dating experiences. Badoo has recently experimented with the idea as well.
Mark Brooks: Geoff Cook, CEO of The Meet Group, made a couple of impactful statements in the BBC video interview. Geoff said, "I certainly believe daters no longer have the risk appetite for meeting many different people in person based on something as shallow as a right swipe." This risk, of course, is heightened right now because of covid. However, there's always been additional risks when daters meet in-person for the first time. Especially the risk of disappointment when people have misrepresented themselves in their dating profile and photos. The best thing about video is, video doesn't lie, so when people meet in-person, they're less likely to be disappointed, or catfished. Geoff also stated "...Live-streaming video helps...by really emphasizing personalities" which I think is why this new video dating norm will be here to stay. It's so tough for dating apps to really help people get a sense of chemistry. But with video, users can actually get their first sense of chemistry. That's huge! (Full Disclosure: The Meet Group are a client of Courtland Brooks)