ENTREPRENEURSHIP - Feb 13 - Laid up in bed, Juliette Swann had a lot of time to think. She recently had broken up with her boyfriend of five years. Then she fell off a horse and landed badly, breaking a vertebrae. Two surgeries, and two months in bed, followed the accident. Swann is the founder and CEO of Birdy, a dating app that emphasizes personality and compatibility rather than the more superficial, picture-heavy approach of other dating sites. Birdy users first take a personality test, inspired by the Myers-Briggs Type Indicator. Test results are used to match users with people they are compatible with. Before users see pictures of their matches, however, they first view each other's "storybooks," which essentially are profiles in which people talk about their passions and values, share memes, and upload pictures (but not of themselves). Only after both parties agree to move forward are their selfies revealed. Swann says that 60% of Birdy users are women.
by John Crawford
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