INEWS.CO.UK - Behavioural psychologist B.F Skinner found that pigeons in a Skinner Box will persistently press a lever that delivers an edible treat if the reward is uncertain, rather than guaranteed. This behavior is driven by a phenomenon known as intermittent reinforcement: the irregular delivery of a reward yields greater effort to obtain that reward. The dystopian reality is that swiping apps have created a human Skinner box. As we start to feel burnt out by toxic interactions, high-volume swiping, and the gamified experience of finding love, the dating industry is responding with innovation. One example is the dating site Swan. Users take a personality test and are set up with one date every four weeks. The dates are selected by a combination of AI and human matchmakers. Blindlee, another newcomer, works by hosting short calls between users who have matched to each other's criteria but not yet been allowed to see each other. The video call begins blurry and slowly unblures. Blindlee requires both users to be online at the same time to be able to message or match with each other.