EIN NEWSWIRES - Dating app RAW is addressing ghosting in online dating with a new campaign, offering gifts and Premium access to users who've been ghosted. Their 'Ghosting Killer' feature blocks users from starting new chats until they address unanswered ones, promoting better communication. RAW's real-time snapshots reduce ghosting and prevent fake profiles. With low ghosting rates compared to other dating apps, RAW aims to set a new standard for online dating and encourage better user engagement across the industry.
6 posts categorized "RAW"
Dating App RAW Fights Ghosting With New Features and Rewards for Users
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Pitch Deck Teardown: RAW Dating App's $3M Angel Deck
TECH CRUNCH - The RAW Dating App aims to shake up the dating scheme by shedding the fake, TikTok-ified, heavily filtered photos and replacing them with a more genuine, unvarnished experience. The app targets young professionals and students, particularly women aged 21 to 27, who seek genuine interactions. The company claims to have raised $3M, though this remains unverified. According to Tech Crunch, the app's pitch deck has notable issues, such as presenting solutions before problems and lacking clear market data, go-to-market strategy, and business model. The competitive analysis is weak, and some slides are poorly defined or titled. Despite these flaws, the solution slide is clear and well-articulated, highlighting the app's approach to solving dating app problems, but the overall presentation needs significant improvement.
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RAW Uses Live Activities to Combat Catfishing
LINKEDIN - Apple's Live Activities feature, introduced in iOS 16 for real-time updates on the lock screen, has yet to see widespread adoption despite its potential. In contrast, the dating app RAW is leveraging Live Activities to enhance user authenticity and connection by introducing a novel feature that prompts users for unfiltered live photos at random times. This approach not only combats the prevalent issues of catfishing and facetuning in online dating but also aims to foster a community valuing realness.
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Empowering Women: RAW Dating App's Innovative Safety Features
BUSINESSWIRE - RAW dating app, created by women for women, prioritizes user safety and respect with innovative features. Its flagging system allows users to mark profiles with red, green, or beige flags based on interactions. Red flags indicate serious concerns. Green flags highlight positive traits or behaviors, showcasing a user's genuine intentions. Beige flags are for minor concerns that may not be deal-breakers but are worth noting. In addition to the flagging system, RAW implements 100% user verification via phone number. The app also requires users to upload a new, unedited photo every day to continue swiping, eliminating the possibility of using outdated or misleading photos.
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Dating App RAW Sets out to Mend 100 Hearts a Week and Pay for $30K's Worth of Dates
PR NEWSWIRE - RAW, a new dating app, emphasizes authenticity by having users share unedited photos to counter catfishing. Users can also post their heartbreak stories on TikTok, with the most resonating story awarded monthly. The company pledges $30K to the cause. Marina Anderson, co-founder of RAW with deep roots in the dating app industry, comments: "Our goal is to heal 100 broken hearts weekly. Interested individuals can join by tagging @raw.app on TikTok.
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RAW Dating App: Addressing Online Dating Concerns
MARKETING DIVE - The RAW dating app is introducing measures to address prevalent issues in online dating. With its dual camera feature, the app has successfully minimized catfishing and the use of misleading photos. To further enhance the user experience, RAW is implementing two features: Respect Meter: This allows users to give feedback on each other's communication patterns. Based on interactions, profiles will display red (cautionary), green (positive), or beige (neutral) flags, providing insights into potential matches' behavior. No Ghosting Rule: In an effort to reduce ghosting, users are limited to the number of active chats. Before initiating a new chat, users are prompted to respond to existing ones or end them gracefully, promoting honest communication.
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