Online Personals Watch: News on the Online Dating Industry and Business

Team Behind Dating App HER Takes Pride in Supporting "Womxnhood"

CNET - Feb 8 - HER bills itself as "the world's largest and most loved free dating app for LGBTQ+ women". "From the outset, what makes HER feel different is that it's designed by a diverse team of LGBTQ+ people for the LGBTQ+ community," said CEO & Founder Robyn Exton. "Other dating apps are typically built by men and then copied and marketed for the broader queer community. Because we're part of the LGBTQ+ community, we know the importance of inclusivity and being made to feel welcome and well-thought-of in this space." When HER first launched in 2015, it was initially only open to female-identified and non-binary users. But in 2016, the app began welcoming all identities other than cis men. HER use the term "womxn," a more progressive nomenclature than women, that's also both intersectional and inclusive, in their user interface copy. All accounts must be verified by phone, Facebook or Instagram first. There are 20 sexual identities to choose from. HER offers a premium membership, with pricing starting at $14.99 per month.

by Joshua Rotter
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The Meet Group: Live Streaming Can Ease Loneliness

DOWNLOAD - Dec 11 - In a recent study, Cigna, the health insurance provider, concluded that loneliness is an epidemic afflicting most Americans, but that Generation Z (18-22) and Millennials (23-37) suffer from feelings of disconnection the most. The study also found that those who engaged in frequent meaningful interactions were less lonely and those who did it daily felt even less isolated. The Meet Group, which owns social dating apps MeetMe, Skout, Tagged and LOVOO, was curious to see if the Live video chat component of its MeetMe app could make its users feel more connected. The company sent out a survey to MeetMe users, and of the 6K respondents, 70% reported that using the Live video feature very often made them feel less lonely. On average, as of Q3 2018, the platform had 117K broadcasters each day with an average of ~25M minutes spent in video daily in October.

by Joshua Rotter
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Badoo Finds a Dramatic Increase in Matches During 'Cuffing Season'

CNET - Nov 12 - Cuffing season refers to that "the weather outside is frightful, but the fire is so delightful" period when singles are typically more eager to be "cuffed," or shackled, to a significant other. Badoo found that matches increased by 105% for women and 67% for men in the winter, compared to in the summer. Badoo surveyed 2K of its users, and 71% of respondents admitted they search for a soulmate in the winter because it's the most romantic season to date.

by Joshua Rotter
See full article at CNet

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Summarized by the IDEA team