DAILYMAIL.CO.UK - Seeking describes itself as a place for 'successful and attractive' people to find a partner who 'meets their standards'. While Seeking is free to sign up to, it comes with a steep price if users want to message someone, costing as low as $100 a month and as high as $275. The website was first launched in 2006 by Brandon Wade, and it was originally started as a way for women to meet sugar daddies. It then underwent a rebranding to focus more on finding long term relationships, and it now has ~40M subscribers. Seeking does not have any requirements and anyone can join, unlike other exclusive dating apps like Raya, The League, and Lox Club, which require members to be invited or have strict applicant screening processes.