10DAILY - June 10 - Lydia Davis, who created the Toffee dating app for people who were privately educated, admits it was a risky thing to do. After almost a year operating in the UK, Toffee launched in Australia last week, after a three-week pre-launch period. It has been branded 'elitist' and 'snobby'. Davis claims that's not the case. The name 'Toffee' is itself a play on words. 'Toff' is a slang term to describe someone from an privileged background. Davis said Toffee could possibly expand into the business or networking space, but they are waiting to see how the app fares in Australia over the next six months.