Category: Vows For Eternity

India’s Marriage Market Evolves, Human Matchmaking Rises as Age and Expectations Shift

Posted on August 8, 2025

Vows for EternityFORBES – Vows for Eternity, founded by Anuradha Gupta, is a personalized matchmaking service focused on modern Indian clients. Traditional family-led matchmaking is declining, replaced by curated, human-led services. Online platforms introduced scale but failed to offer depth or vetting. Demand for marriage remains strong, with the average age rising; women aged 30-34 now make up 17.7% of all married women aged 15-49. Clients in their 30s and 40s prioritize compatibility in values, lifestyle, and long-term goals. Human matchmakers address needs that tech platforms don't, including second marriages and cross-cultural matches.

See full article at Forbes

Curated by the Courtland Brooks team

Meet Anuradha Gupta, the Founder of ‘Vows for Eternity’ Matchmaking Service

Posted on May 26, 2021

Vowsforeternity anuradha guptaSHE THE PEOPLE – May 26 – Headquartered in New York, Vows for Eternity is a personalised matchmaking service that caters to millennials, and has an established presence in Bombay, Delhi and London.

Q: What makes someone join Vows for Eternity?
A: Most users have spent time on an education, their profession or business, and in this process, have not had the time and opportunity to meet like-minded people like themselves.

Q: How do members decide they've found "the one"?
A: I think there comes a realisation that this is not just a person you can live with, but someone you can't live without. Marriage is very fragile. I think both people should be invested in each other's growth.

Q: How do you define a successful marriage?
A: Marriage is a safe-space that two people share. Trying to change someone to fit into your idea of a "perfect partner" never works. Acceptance of your partner whole-heartedly, as they are, is what makes for a successful marriage.

See full article at She The People

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4 Indian Matrimonial Portals That Cater to the Rich

Posted on April 15, 2021

Vowsforeternity logoGQ INDIA – Apr 15 – The business of matrimony in India moved online decades ago and has managed to create niche pockets, while still retaining a very strong offline presence. Here a 4 Indian matrimonial portals that cater only to high net worth individuals:

  1. Ultra Rich Match
  2. Vows For Eternity
  3. MatchMe
  4. Elite Matrimony (an invite-only matrimonial portal from Bharat Matrimony)

See full article at GQ India

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