ITWOLRD CANADA - Apr 14 - If Bruce Croxon could go back to 1988 and his startup days at Lavalife again, he'd put his CIO at the centre of the company. There's no doubt Lavalife was a success, attracting 2M users, and making an exit worth $180M. But Croxon realizes that if he tried to run a startup founded in 2017 in the same way, it'd only lead to heartache and debt. Croxon says the role of the CIO is becoming more important. "The tools available to figure out the gap between what a customer costs and what a customer is worth are now available to even small businesses," he says. "It's the CIO's job to figure that out." Those tools weren't available in the days Croxon was running Lavalife.