ADWEEK - Mar 12 - The company behind dating site and app Zoosk is putting its own spin on the HQ Trivia imitation trend with the restarting of its Lively app. Zoosk Labs debuted Lively in July 2016 as a dating app that enabled users to search for potential matches by browsing story collages made up of their videos and photos; it evolved into a group video-chatting app geared toward millennials. However, the developer said there was one missing element: Users didn't know how to initiate conversations with other users. So they incorporated several of the features that made HQ Trivia soar in popularity. In the revamped app, there are two half-hour sessions at 6 p.m. and 10 p.m. ET. Players can join at any time during the session, and they will automatically be placed into teams of two through four players who compete as a team. Players can also add Snapchat-like face filters. Games last 12 questions, and teams learn their overall ranking when they're finished competing. Players can continue chatting after the game ends and will be prompted to add each other as friends.