Category: After

Dating App “After” Expands to New York With New Trust-Driven Features

Posted on April 3, 2025
Logo of the dating app 'After'

PR NEWSWIRE – After, a dating app built to reduce ghosting and promote more intentional connections has expanded from Texas to New York and introduced a new Community Verification feature. This allows users to vouch for each other after video calls, with three or more positive votes earning a verified badge. The app, moderated by women, also includes tools like AI photo checks, profile and conversation guidance, a visitor vs. local indicator, and a system that requires users to explain why they unmatched.

See full article at PR Newswire

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Katie Dissanayake on Building After: Lessons From Launching a Purpose-Driven Dating App

Posted on March 28, 2025

After lofoAUTHORITY MAGAZINE – Katie Dissanayake is the founder and CEO of After, a woman-led dating app designed to slow down swipe culture and promote more intentional, meaningful connections. With over a decade in the dating industry, she launched After to challenge the status quo and humanize the digital dating experience. Katie shares hard-won lessons from her startup journey, including that no one is coming to save you – success is on the founder; launch before you feel ready; rejection isn't personal; you’ll want to quit but shouldn't; and small wins deserve celebration.

See full article at Authority Magazine

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New Dating Apps Target Gen Z, Tackling Fatigue and Toxicity

Posted on October 7, 2024

After lofoADWEEK – New dating apps are emerging to address dissatisfaction with legacy platforms like Tinder and Bumble, particularly among Gen Z and Millennials. These apps aim to offer alternatives to combat "dating app fatigue" and improve the user experience. Dating app After promotes thoughtful connections and discourages ghosting. Better in Person emphasizes real-life meetups and accountability for toxic behavior. Feeld supports polyamory and other non-traditional relationships. Archer, targeting queer men, blends dating with community building, incorporating safety features like selfie verification.

by Brittaney Kiefer
See full article at AdWeek

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After, a Dating App From Austin, Launches First Marketing Campaign

Posted on September 18, 2024

After logoDESIGNRUSH – After, a new dating app based in Austin, Texas, has launched its first marketing campaign targeting Gen Z singles. The campaign includes the "Crush Cache Clear Out Challenge," encouraging users to delete old matches for a chance to win $1,500 or a year's worth of dates. The promotion also features branded coffee sleeves in Austin coffee shops, reminding singles they deserve more than the "average Joe." A launch party on Sep 26 will include activities like donating an ex's clothes and professional profile photo shoots. Initially launching in Austin, After plans for a nationwide rollout.

by Arman Lorenzo Burias
See full article at DesignRush