THE GUARDIAN - Feeld has grown 30% year-on-year since 2022, driven by mainstream users or "vanilla tourists" exploring non-traditional dating. CEO Ana Kirova warns this could alienate core users but stresses inclusivity. Unlike other apps, Feeld avoids swiping and algorithmic matching. It faces challenges like scams and misogyny, using AI to fight fake profiles. The app is gaining traction with women over 40 (+16%) and Gen Z, who often seek friendship and community, not just sex.