THE GUARDIAN - Feeld has grown 30% year-on-year since 2022, driven by mainstream users or "vanilla tourists" exploring non-traditional dating. CEO Ana Kirova warns this could alienate core users but stresses inclusivity. Unlike other apps, Feeld avoids swiping and algorithmic matching. It faces challenges like scams and misogyny, using AI to fight fake profiles. The app is gaining traction with women over 40 (+16%) and Gen Z, who often seek friendship and community, not just sex.
41 posts categorized "Feeld"
Feeld Sees 30% Growth Amid Influx of Mainstream Users
| |
Feeld Won a Webby Award
LINKEDIN - In May 2024, Bumble faced backlash for an ad campaign that mocked celibacy, featuring slogans like "You know full well a vow of celibacy is not the answer." Critics accused the ads of undermining women's personal choices and promoting patriarchal views. In response, Bumble apologized, removed the ads, and pledged donations to relevant organizations. Seizing the moment, the dating app Feeld collaborated with the agency Mojo Supermarket to introduce a "Celibacy" tag that allowed users to identify as celibate. This real-time response resonated with users, earning Feeld the Webby Award for Best Real-Time Response Campaign.
| |
Top Dating Apps by Press Coverage in 2024
OPW - In 2024, we selected and summarized close to 700 of the top news items from the online dating industry. These 10 companies made the most headlines in 2024, driven by leadership changes, product launches, lawsuits, and bold strategic moves:
- Match Group - Topped coverage as Elliott bought a $1B stake, partnered with OpenAI, launched a buyback, and reshuffled leadership.
- Tinder - Named Faye Iosotaluno as CEO, expanded ID verification globally and launched a celeb-only dating app
- Bumble - Cut 350 jobs, launched AI scam detection, bought Geneva, and rethought "women make the first move."
- Hinge - Rolled out chat limits, Hidden Words, and launched a $1M fund to drive in-person Gen Z connections.
- Grindr - Marked 15 years, expanded into long-term dating, saw 85% stock growth, and faced HIV data lawsuits.
- Archer - Surpassed 1M downloads, added selfie verification and AI moderation.
- Feeld - Nearly doubled revenue to £39.5M, rebranded, and launched a magazine on non-traditional relationships.
- Matrimony - Launched MeraLuv and WeddingLoan.com, but faced a major setback as Google removed its apps.
- Muzz - Reached 10M users, debuted Muzz Social, launched matchmaking in Pakistan, and introduced chat limits.
- OkCupid - Turned 20 years old.
| |
Feeld Releases Study on Safety and Inclusion in Online Dating
PR NEWSWIRE - Feeld's report, The State of Dating Vol. 2, highlights online dating's role in safety and inclusion, especially for marginalized communities. 83% of trans, nonbinary, and genderqueer respondents prefer online dating for safety, and 40% feel more secure connecting online first. Key concerns include privacy (58%) and blocking/reporting tools (53%), emphasizing the need for safer digital spaces.
| |
New L.A. Dating Apps Challenge Swipe Culture With Real-Life Meetups
LOS ANGELES TIMES - With younger daters losing interest in traditional swipe-based apps, new Los Angeles startups like First Round's on Me, Summer, Lox Club, and Feeld are creating alternatives focused on in-person interactions and community-based dating. These apps move away from endless swiping, instead encouraging real-life meetups and targeting niche communities. While large platforms like Tinder and Bumble still lead the market, their slowed growth has allowed smaller apps to attract users looking for fresh dating experiences.
by Caroline Petrow-Cohen
See full article at Los Angeles Times
See the top news on FROM See the top news on Summer
See the top news on Lox Club See the top news on Feeld
| |
Dating App Feeld Launches a Magazine Exploring Modern Relationships
THE ATLANTIC - Feeld, a polyamory dating app, has introduced a magazine called AFM (A Feeld Magazine), exploring topics like sex, relationships, and modern dating culture. The magazine features contributions from prominent writers and aims to offer creative, thoughtful content. While tech companies often use such publications for marketing, AFM is seen as both a cultural venture and an ad for Feeld. The magazine doesn't plan to generate revenue directly, but its creators hope it will help revitalize the dating experience by offering a fresh perspective on modern relationships.
| |
Dating Apps Revive In-Person Connections With Real-World Events
SLATE - Dating apps are reviving in-person connections with events like Tinder's Chaotic Singles Parties and Ice Cream Socials in cities such as Miami, Los Angeles, and New York, offering real-world mingling opportunities. Bumble hosts Bumble IRL, providing offline meetups, while Feeld organizes Feeld Socials for face-to-face interaction. Match Group's Yuzu app also runs speed-dating events, aiming to move beyond digital swiping and foster more personal connections. These initiatives respond to growing dissatisfaction with purely online dating, helping singles reconnect in real life.
by Magdalene Taylor
See full article at Slate
Mark Brooks: Singles events on dating apps are window dressing and a means of generating buzz if they're done exceedingly well. They are a pain to manage and execute well but should be in every dating app's arsenal to show to the world that they can, indeed, draw a crowd.
See the top news on Tinder See the top news on Feeld
See the top news on Bumble See the top news on Yuzu
| |
New Dating Apps Target Gen Z, Tackling Fatigue and Toxicity
ADWEEK - New dating apps are emerging to address dissatisfaction with legacy platforms like Tinder and Bumble, particularly among Gen Z and Millennials. These apps aim to offer alternatives to combat "dating app fatigue" and improve the user experience. Dating app After promotes thoughtful connections and discourages ghosting. Better in Person emphasizes real-life meetups and accountability for toxic behavior. Feeld supports polyamory and other non-traditional relationships. Archer, targeting queer men, blends dating with community building, incorporating safety features like selfie verification.
by Brittaney Kiefer
See full article at AdWeek
See the top news on After See the top news on Better in Person
See the top news on Feeld See the top news on Archer
| |
Feeld Dating App Security Flaws Exposed Users' Private Data
THE GUARDIAN - Feeld, a UK-based dating app for alternative relationships, had security flaws that could have exposed users' messages, private photos, and profile details. Cybersecurity firm Fortbridge found these vulnerabilities, which allowed hackers with basic skills to access and change user data. Feeld says it fixed the issues within two months of being notified in March and claims no evidence of a data breach. Feeld did not inform users or regulators to avoid attracting hackers. However, they may face further investigation if any data was accessed.
| |
'Throuples' Dating App Feeld Almost Doubles Turnover to £39.5M
THE GUARDIAN - Feeld, a dating app for non-monogamous and alternative relationships, nearly doubled its turnover in 2023, reaching £39.5M, up from £20.7M the previous year. Profits rose to £5.5M. Founded by Dimo Trifonov and Ana Kirova in 2014, the app has expanded globally, with £33M of its revenue now coming from outside the UK. Kirova became CEO in December 2023 and led a rebranding and technology upgrade. Ownership changes saw Kirova's stake increase to nearly 24% while Trifonov's share fell below 50%. Feeld now employs ~50 people.
| |
Feeld and The Kinsey Institute: The State of Dating
YOUTUBE - In this livestream discussion, Kinsey Institute fellow, Dr. Justin Lehmiller, and Sy Dusk, Product Analyst at Feeld, explore the latest research findings on Gen Z's unique approach to sexuality and relationships.
| |
Dating App Feeld Supports Gen Z's Shift to Non-Monogamous Relationships
DAILYSTAR.CO.UK - The dating app Feeld is gaining popularity among Gen Z as they move away from traditional monogamous relationships and explore non-monogamous and polyamorous connections. Feeld, a platform for the "curious," has seen a 966% increase in users selecting non-monogamy as a preference since its 2014 launch. With ~2M members, 60% of whom are couples, the app caters to those seeking to explore their sexuality without the pressure to settle down.
| |
Niche Dating Apps Gain Popularity, Offering Fresh Alternatives to Hinge and Bumble
FAST COMPANY - Smaller dating apps like HER, Feeld, and Happn are gaining traction by serving niche communities and offering alternatives to major apps like Bumble and Hinge. "They're not designed to be first-tier," says Eric Resnick, an online dating coach. "They're just designed to serve their niche really well." HER, targeting queer women and nonbinary individuals, boasts 15M users and is experiencing what founder Robyn Exton calls a "sapphic renaissance." Match Group operates community-based apps such as Archer, BLK, Chispa, and Upward. Happn, a French app, connects users who frequent the same locations, appealing to those tired of endless swiping. Feeld, popular among nonmonogamous users, allows users to list intimacy preferences and has seen significant growth among Gen Z.
| |
Niche Dating Apps Thrive as Mainstream Rivals Struggle
FINANCIAL TIMES - Targeted dating apps are gaining traction as mainstream rivals like Tinder and Bumble face user declines. Apps like Grindr and Feeld attract specific communities, such as gay men and those interested in non-monogamy. Grindr's shares have doubled in 2023, contrasting with declining shares of Match Group and Bumble. Feeld has seen a 10% increase in users exploring open relationships and polyamory. These niche apps benefit from a deep understanding of their communities, leading to higher user loyalty and monetization opportunities. Match Group is shifting focus to niche products like Archer, for gay and bisexual men, and other demographically tailored apps to offset declines in mainstream platforms.
| |
Feeld Rebrands With Vibrant New Look
FAST COMPANY - Feeld, a dating app for exploring polyamory and non-monogamy, has undergone a colorful rebrand by creative agency Made Thought, winning Fast Company's 2024 Innovation by Design Award in graphic design.
| |