BENZINGA - The online dating industry is now transforming into something much bigger. As Dating Group Chief Strategy Officer, KJ Dhaliwal, explains, the dating industry is about more than just dating; it's all about social discovery. "Personal connections aren't always going to be about romance," said Dhaliwal. "Relationships can be for platonic friendship, entertainment, hobbies, travel, work…. you name it. And that's social discovery; people connecting around mutual interests and creating deeply personal long-term, non-ephemeral interactions." Dating Group is betting heavily on metaverse, travel, music and video. Match Group recently revealed that it has its eyes fixed upon the metaverse. Match Group CEO Shar Dubey said, "Now, the technology allows us to create experiences online where people can meet and discover each other more serendipitously and real-time through shared experiences in a way that is more akin to how they would do in real life." On the other hand, Bumble has indicated that it is keeping its sights on the online dating category. The company has recently acquired Gen Z dating platform Fruitz for an undisclosed sum.