THE MERCURY NEWS - Feb 14 - Amy Andersen runs Menlo Park-based Linx Dating. Andersen started Linx ~15 years ago, after she grew tired of being a "female player" in San Francisco's Marina dating scene, wondering why it was so hard for smart people to find the right match. Another elite dating app, The Bevy, is not for everyone. Users have to be accepted into the club. Only male clients pay on The Bevy. "What people are really paying for is time," said Talia Goldstein, founder of Three Day Rule. Most of her clients are "working nonstop" in tech and finance and recoil at the thought of spending hours weeding out potential weirdos online, grilling people for their resume on first dates or getting ghosted with no explanation.