SALON.COM - Mar 6 - "Everyone is doing online dating, and now everyone is trying to optimize themselves and make themselves stand out more because there is a lot of competition," said Alex McDermott, the co-founder of PimpMyProfile. PimpMyProfile offers three packages: For $99.99, a client receives ten pre-written messages; $199.99 includes profile writeup and three opening messages. For $399.99, users can get a personal consultation and professional photo editing, in addition to what is offered in the second package. Eric Resnick has been in the business of writing online dating profiles since 2004, when he worked at Match.com back when they had writers on staff to pen profiles. Once the feature was no longer offered to users, he started his own business called ProfileHelper in 2005. Resnick has made his living off of that ever since. Resnick's company offers three different packages that range from $49.95 to $199.95. The highest tier includes an hour one-on-one consultation with Resnick, which he says is the most popular package. His workload ranges from having 1 to 15 clients a day. Eddie Hernandez, a professional photographer based in San Francisco, specializes in online dating photos. His customers can choose four "looks," which include wardrobe and location changes, for $875.