DAILYMAIL.CO.UK - Jan 30 - Christy Edwards Lawton, 41, launched conservative dating app Righter last month after a Republican New York model complained she couldn't find a date. She is a banker-turned-elite-matchmaker who says: 'Not on any level would I raise my daughter as a feminist'. Righter targets users who believe that 'men should be men' and women should be 'feminine, not feminist,' promoting traditional gender roles. Christy says they have 20K global users already after a soft launch in December, all of them conservatives looking for like-minded partners. Christy had run an elite matchmaking service called StreetFox previously. Before that, she worked in banking. Righter has given her a new passion and purpose. It's free to sign up, but upgrades cost ~$10 a month.