Online Personals Watch: News on the Online Dating Industry and Business

Quirky Dating Apps Set to Rival Tinder and Bumble

DAILYMAIL.CO.UK - Mar 15 - Growlr, Smell Dating and Unveil are generating successful matches in unique ways - including asking users to talk to each other before seeing their photos and matching people based on celebrities they like.

• Unveil - This app presents potential partners via a blurred photo screen and the only way to 'unlock' their image is to talk to them on the phone.
• Badoo - A new Badoo's feature allows users to name a celebrity they'd ideally like to date and the app will find matches who look just like them.
• Smell Dating - This company will send a shirt to its members that they have to wear for three days without deodorant, and then mail it back only to be sent shirt options from other people who did the same thing. The scent they like the most will then be revealed and contact details exchanged on the app.

by Matilda Rudd
See full article at DailyMail.co.uk

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Smell Dating Uses Dirty T-Shirts For Matchmaking

REUTERS - Mar 24 - Smell Dating is a New York matchmaking service that promises to help single people sniff out their perfect match by breathing in the odors from dirty T-shirts. The idea is based on the science of pheromones. The founders describe it as an art project. Each of its first 100 clients received a T-shirt to wear for three days straight without bathing. The clients then mailed the T-shirts back to be cut into swatches. Smell Dating then sent batches of 10 mixed swatches back to the clients to sniff.

by Barbara Goldberg & Angela Moore
See full article at Reuters

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Summarized by the Courtland Brooks team

A New Matchmaking Service Works By Body Odor

OBSERVER - Feb 15 - Smell Dating is a new matchmaking service. Users that sign up will be sent a T-shirt. They will wear it for three days and mail it back. Each will then receive 10 samples cut from the T-shirts of other participants to smell at their leisure. Via a website, they can let the service know which scents they like and get phone numbers of the paramours they match with. It costs $25, and it is limited to 100 residents of New York City for now.

by Brady Dale
See full article at Observer

Summarized by the Courtland Brooks team