WALL STREET JOURNAL - Young conservatives in liberal cities are attending events like Make America Hot Again and using dating apps such as Date Right Stuff to meet politically aligned partners. These events, organized by Raquel Debono, offer a space where attendees don't have to hide their views, which they often do on mainstream apps by using terms like "moderate." Date Right Stuff, launched in 2022 by former Trump staffers, has ~400K downloads. Other events include Turning Point USA's "The Modern Match" and mixers by The Conservateur.
10 posts categorized "The Right Stuff"
Young Conservatives Seek Connection Through Niche Dating Apps and Events
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Dating Is Even More Partisan in the Trump Era
FAST COMPANY - With Donald Trump back in office, politically charged platforms are booming - Bluesky spiked in November, Signal is trending again, and niche dating apps are racking up new users. As Americans increasingly avoid dating across party lines (71% of Democrats said they wouldn't date a Trump voter), app developers are leaning into politics. On the right, Date Right Stuff, co-founded by former Trump staffer John McEntee and backed by $1.5B from Peter Thiel, is gaining momentum after a rocky start. On the left, progressive apps have struggled to scale, often rooted more in resistance than strong demand.
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Date Right Celebrates Rebrand and Android Launch With Election Night Party in New York City
BUSINESSWIRE - Formerly called The Right Stuff, the dating app for conservatives is now available on the Google Play Store. Date Right will host an exclusive Election Night Party tonight in NYC, kicking off its "Make America Hot Again" party series. The app was launched in 2022 by John McEntee, Dan Huff, and Isaac Stalzer. With 3.4M followers on its @daterightstuff TikTok account and 1.8M Instagram followers, the app's influence among young conservatives continues to grow.
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Dating Apps Introduce Political Features Ahead of Upcoming Election
CNN - Dating apps increasingly incorporate political features ahead of the upcoming election, recognizing that politics plays a crucial role in modern dating. Tinder introduced a "Take Action Center," offering voting-related stickers and resources in partnership with Vote.org. OkCupid added new questions focused on voter behavior to help users find compatible matches. Users prioritize political compatibility, with many viewing political differences as deal breakers. Meanwhile, The Right Stuff, a conservative dating app, focuses on aligning users with shared values without explicitly being overtly political.
by Kaanita Iyer
See full article at CNN
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The Right Stuff Dating App Floundering After 3 Months
THE DAILY BEAST - Twelve weeks after its rocky launch, conservative dating app The Right Stuff failed to attract many users. In Oct, the Peter Thiel-backed startup generated 40K downloads, according to data from Sensor Tower. But between Nov. 1 and Dec. 20, that figure dropped to just 11K downloads. The app, co-founded by former Trump administration official John McEntee, continues to face an onslaught of negative reviews and criticism from its target demographic: young conservatives. Its intense verification process has made it inoperable for many users.
by Noah Kirsch & Zachary Petrizzo
See full article at The Daily Beast
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Right-Wing Dating App Slams Rival's '33 Gender Options' in New Ad
NEWSWEEK - "The Right Stuff", a right-wing dating app that was recently mocked for failing to attract women to its platform, is now promoting itself as "the least political dating app" around, one that doesn't prompt users to add their pronouns or political beliefs. In its ad, The Right Stuff is mocking Tinder, Hinge and Bumble for "33 gender options", presenting itself as a return to "normal." But the app, targeted at heterosexual conservatives, is struggling to get off the ground. The Right Stuff, backed by billionaire tech investor Peter Thiel, was launched on September 30, with a video introducing the app presented by Ryann McEnany, former White House Press Secretary Kayleigh McEnany's younger sister.
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Dating App "The Right Stuff" Launched to Negative Reviews
INDEPENDENT.CO.UK - The dating platform currently has a 2.4-star rating in Apple's App Store. The Right Stuff, an invite-only dating app backed by conservative PayPal co-founder Peter Thiel, launched last month after a widely mocked marketing campaign, which included promises of "profiles without pronouns" and a way for conservatives to avoid the "woke" dating apps. In addition to concerns about the "safety" of the platform, the most common complaint is the app's invite-only aspect. The app has also sparked mixed reviews among the conservative individuals it intends to target. One user claimed that the platform is actually a place for "extremists to meet".
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Three Former Trump Staffers Are Launching a Dating App for Conservatives
BUSINESS INSIDER - The Right Stuff, a conservative dating app founded by Trump administration staffers John McEntee, Daniel Huff, and Isaac Stalzer, came out of stealth last week via a video posted by the company's spokesperson, Ryann McEnany, on Twitter. On The Right Stuff, users can only identify themselves as male or female, or view profiles without pronouns. Women can earn a premium subscription by inviting friends to the platform, while men have to pay to access premium features, such as viewing more profiles, sending more likes, and seeing all of their likes at once. The Right Stuff is the latest dating app catered to conservatives that has cropped up in recent years. Others include Righter and Donald Dater. Peter Thiel, a billionaire investor and outspoken Trump supporter, was reportedly pouring $1.5M into the app. Thiel has a long history of investing in startups that align with conservative values.
by Samantha Stokes & Lakshmi Varanasi
See full article at Business Insider
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Conservative Dating App The Right Stuff Launches With Bizarre Video
VERDICT.CO.UK - The Right Stuff first hit the news in January following a $1.5M seed round from Thiel. At the time, John McEntee, the former Trump political aide behind the company, said The Right Stuff aimed to launch in the summer. Ryann McEnany, the younger sister of former Trump White House secretary Kayleigh McEnany, stars in the video and said that The Right Stuff will launch in September. The app is invite-only and free to use, at least for the basic package. The video also showcases how conservatives can create conversation starters by filling in different prompts. In one prompt shown in the video, it says "Alexa, change the…" to which fingers supposedly belonging to McEnany type in and finish the sentence with the word "president". The Right Stuff isn't Thiel's first conservative tech investment. He has also injected dosh into the YouTube-like video-sharing app Rumble, which has become a hit with conservatives because it has looser content moderation rules, as Business Insider reported.
by Eric Johansson
See full article at Verdict.co.uk
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Billionaire Investor Peter Thiel Is Reportedly Pouring $1.5M Into a Dating App for Conservatives
BUSINESS INSIDER - Early Facebook investor Peter Thiel is reportedly pouring $1.5M into "The Right Stuff", a dating app for conservatives. John McEntee, Trump's former political aide, is behind the project. It will launch first in Washington DC this summer and will initially be invite-only.
by Katie Canales
See full article at Business Insider
This post also appears on InternetDatingInvestments.com
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