LIVEMINT - Snehil Khanor, CEO and co-founder of TrulyMadly, who drives the startup's marketing function, explains why his platform is getting traction in smaller towns. He says the pandemic did not impact the business of serious dating apps. In fact, it further fuelled the need for having a serious, long-term partner because you were confined to your home. Women are the drivers of offline meetings. TrulyMadly targets singles 26+ . Only those people who are looking for something serious get matches. The app blocks anybody who is not a serious seeker. "International players are not building an app for real India", he says. "They are just pushing the same product that they have built for the world, especially, for the West. It is working for tier-I, but it will never work for tier-II and tier-III towns."