AFAQS - Feb 8 - TrulyMadly's CEO Snehil Khanor talks about the app's latest ad, competing against matrimony apps, arranged marriages, and Tier II and III users. "We are a serious dating app and the end goal of serious dating is marriage," remarked Snehil Khanor. Last week, the app released an ad called 'Worst Proposal Ever'. It is a parody of how families get involved when it comes to their kids' marriage. TrulyMadly claims to be in-between dating and matrimony apps. "The problem with matrimony apps is that they're similar to arranged marriages - parents meeting parents. Most profiles are operated by brother, mother, there is no freedom of choice. Our brand film is about freedom of choice," says Snehil Khanor. He also revealed that a big chunk of their engagement and revenue is coming from Tier II and Tier III cities. "Our overall revenue grew 4x in the last 12 months. The platform has 8M users as of now."