ATLANTA MAGAZINE - Feb 10 - The owner of Atlanta-based VIDA Select explains why single people need an online dating coach. Busy with work and unsuccessful in love, Scott Valdez decided to leave flirting to a pro. Now, it's his business. "Men sometimes are frustrated online because they haphazardly throw together a profile and start to send random messages. You get good results online by having the best possible photos and by standing out in your profile text and your messages. With data, we can see exactly what words or emojis or photos work best. The person we're messaging with doesn't know the person is using VIDA Select. Some people think this method is deceiving, but we've been successful in representing our clients in a way that they feel is accurate," he explains.