Category: Floh

Offline-only Dating Apps in India See Surge in Users

Posted on May 8, 2020

Indian dating appsECONOMIC TIMES – May 7 – Startups like Floh, SirfCoffee, Aisle, MyScoot and FilterOff are offering virtual poetry and cookery sessions and speed dates online among other activities. These apps have seen a 20% increase in new users, mostly busy professionals. SirfCoffee has set up over 200 personalised virtual dates in the comfort of our members' homes,” said Naina Hiranandani, co-founder of SirfCoffee. "We now host weekly Zoom events on various relationship topics," says Siddharth Mangharam, founder and CEO of Floh. "We are looking at hosting only interactive activities online like brewing coffee without equipment. So, users with an interest in coffee will join the session," says Suyash Sinha, founder of MyScoot. Bengaluru-based Aisle, on the other hand, is hosting online group activities through Zoom. These activities include games like Pictionary. After the activity, users connect with other members. US-headquartered FilterOff permits users to have a 90-second video chat session with the selected dating partners, before proceeding with the virtual date.

by Sanghamitra Kar
See full article at Economic Times

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Indian Online Matchmakers Are Evolving To Keep Pace With Times

Posted on April 26, 2017

Dating-app-2FINANCIAL EXPRESS – Apr 24 – No more are profiles on a Shaadi.com or Jeevansathi.com handled by parents or aunts as youngsters are getting conscious about connecting with the right person. Further helping them achieve this goal are dating apps such as Floh, TrulyMadly, Tinder, Happn, etc. While dating apps target 18-24 year olds, matrimonial sites are aiming for people 24+. "We don't see people moving away from our models to dating apps to find a partner. In fact, there is a very small number of people that overlaps," asserts Gourav Rakshit, CEO, Shaadi.com. Players in both segments are dependent on a freemium model.

by Chandni Mathur
See full article at Financial Express

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33% Of Indian Couples Met Online

Posted on March 27, 2017

Dating-appsTHE HINDU BUSINESS LINE – Mar 24 – In 2007, the online matchmaking industry was centered around matrimonial sites like Shaadi.com. Ten years down the line, the landscape looks completely different. Online dating is now a growth industry. ~67% of Indian singles know couples dating online, and 33% of the couples surveyed had met online, according to digital research consultancy Mindshift Metrics. The online dating space has been growing at an explosive pace in urban India, driven by Tinder. Alongside international competitor OkCupid, local apps like TrulyMadly and Woo are snapping at Tinder's heels. Newer apps like SirfCoffee and Find Life Over Here (FLOH) are trying to create a middle ground between casual dating and traditional matrimonial sites. Both FLOH and SirfCoffee take the exclusive route — users can't just join, they have to go through a screening that includes detailed application forms and face-to-face interviews, either in person or through video-conferencing.

by Bhanuj Kappal
See full article at The Hindu Business Line

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Summarized by the Courtland Brooks team

India’s Millennials Are Turning To Home-grown Dating Apps

Posted on October 30, 2016

Indian dating appsTHE NATIONAL – Oct 29 – In India arranged marriages continue to be the norm. A 2013 survey revealed that 75% of young Indians prefer arranged marriages. ~22M Indians use matrimonial sites such as BharatMatrimony, Shaadi.com and Jeevansathi. "India has 100M people over the age of 21 who are looking for partners. For them, matrimonial sites, with parents interfering, are not cool," says Hitesh Dhingra, co-founder of dating app TrulyMadly. TrulyMadly launched in India in 2014. It verifies personal details of its users because fake profiles are a big problem in India. ~3M Indians have downloaded dating app Woo. Woo demonstrates the rise of home-grown dating apps in India. While Tinder is well known, the indigenous online offerings are tailored to Indian cultural needs. Other apps include Aisle, which describes itself as a cross between a dating and a matrimonial app. Another offering is Floh (Find Life Over Here), which operates in 15 cities and five countries.

by Amrit Dhillon
See full article at The National

Summarized by the Courtland Brooks team

Indians Embrace Dating Apps

Posted on February 28, 2016

TrulymadlySTRAITSTIMES – Feb 28 – Tinder started gaining traction in 2013, opening an office in India last month, while Indian dating apps like TrulyMadly, Woo, and Floh.in – which all promise a more lasting relationship – have since gained attention in a country where over half of the 1.25B population is under 35. The apps are popular with those between the ages of 18 and 34. TrulyMadly has 500k active users. Tinder has seen more than a 400% increase in downloads over the last year. Over the last six months alone, it has gone from 7.5M to 14M swipes every day. Another app, Woo, grew from 10k users in its first month in the southern city of Bangalore to 2M subscribers across the cities when it launched in 2014. It promises "connections not swipes", targeting those aged 25 and above.

by Nirmala Ganapathy
See full article at StraitsTimes

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Summarized by the Courtland Brooks team

Many Parents Disapprove Of Indian Dating Sites

Posted on April 24, 2013

Twolymadlydeeply logoNY TIMES – Apr 23 – A new generation of young Indian professionals has refused to follow the arranged-marriage route, with its emphasis on caste, family ties, wealth and skin color. Parents, while trying to respect their children’s wishes, are trying other measures, like online singles networks such as Floh and TwolyMadlyDeeply. Floh has 500 members, some parents paid $300 annual subscription on their kids’ behalf. Online matchmaking sites have been around in India for quite some time, like Shaadi.com or Bharatmatrimony.com, but they are long shot in a country of a billion-plus people. Many parents disapprove of Indian dating sites as they have a highly skewed to males, and can be crammed with unverified identities. Singles networks like Floh and TwolyMadlyDeeply, with their “verified” memberships, appeal to parents because they promise the exact opposite of digital anonymity. TwolyMadlyDeeply’s members are vetted on the phone before they can join and can only then interact online or through real-time events.

by Saritha Rai
See full articleat NY Times

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