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Category: HurryDate

Is It Time to Try Speed Dating?

Posted on April 26, 2022

Ambyr ClubNEW YORK TIMES – Ambyr Club is a new speed dating service that launched last December and has since hosted seven events at trendy bars in Manhattan. "What's old is new again," said Julie Spira, a dating coach who runs a company called Cyber-Dating Expert. She noted that the first documented speed dating event was held at a coffee shop in Beverly Hills in 1998. Using data from a speed dating company called HurryDate, a 2005 University of Pennsylvania study found that most people gauge attraction within three seconds of meeting. Maxine Williams founded We Met IRL, a speed dating company for people of color, in January. "I came up with the idea in December after attending a speed dating event in Manhattan that wasn't very diverse," she said. CWAQ, which stands for "connect with a qutie," was also inspired by disappointment. Kevin Rabinovich, a freelance event producer, was let down by the lack of structure and diversity at such events.

by Becky Hughes
See full article at New York Times

See the top news on Julie Spira
See the top news on HurryDate

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Spark Networks Shutters Hurrydate

Posted on January 7, 2015

Hurrydate logo jan 15OPW – Jan 7 – All things have a beginning and an end, and today marks the end of Hurrydate after 14 years in business. The company was started by Ken Deckinger and Adele (Testani) Tongish. This speed dating company was acquired by Spark Networks in 2007. 

Ken left Hurrydate in 2009 and in 2013 started JessMeetKen, a promising little dating app where women put forward their male friends as venerable for dating. So all the guys have at least one woman vouching for them. We like this 'social dating' spin because it effectively bridges the age-old divide between social networking and Internet dating. Social networks have a vouching process that dating sites lack. Dating sites give users privacy, so its tough to get that social vouching process to work in the world of Internet dating. Ken met his wife in a similar process, and they've branded themselves heavily into the dating site storyline, which is great!

Adele left Spark/Hurrydate in 2013. I'll ask her what she's up to and update this post shortly.

These kinds of events businesses can be quite onerous to run. The problem is, Internet dating is a very different kind of business and is a superior business. You should only ever hook an events business to your Internet dating business as a branding piece, and then make damn sure the events are A1 experiences. Otherwise the entire exercise will rapidly become an entire waste of time and actually quite detrimental to your core business.  A certain very vocal and social portion of your audience loves events. Its a good idea to captivate them. They're a good audience to have in your fold, provided you please them.  But don't expect your events business numbers to outshine your Internet dating business.  They won't. And the events business will be the one that keeps you up at night. Therein lies the challenge, for the motley few.

Meanwhile, premium speed dating company Fastlife endures under POF, Predating was sold by Cupid back to its original owner, Speeddater.co.uk s still being operated by Cupid/Together Networks for the UK, 8 Minute Dating somehow endures, and long-standing regional speed-dating outfits like 10 minute dating (San Francisco) malinger and die. 

Thanks to Carl at Slowdating.com for giving me a heads up on this morsel of news.

UPDATE: Adele is working with Ken again, and is actually the person responsible for introducing Ken to Jess! 🙂

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Post by Mark Brooks @ Courtland Brooks Internet Dating Marketing Consulting

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Groupon Seeks Guinness Record For Largest Speed Dating Event

Posted on January 27, 2011

Hurrydate logo NBC CHICAGO – Jan 25 – Groupon is teaming up with HurryDate.com and Players Sports Group to try and break a world record for the largest ever speed dating event. 500 tickets will be sold on Groupon for $85 worth of speed dating for only $40. The event will be held on February 8th. FULL ARTICLE @ NBC CHICAGO

See all posts on HurryDate

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BlackSingles And HurryDate Partner With Eizzil Entertainment

Posted on July 28, 2009

Blacksingles hurrydate loga MARKETWIRE — July 27 — BlackSingles and HurryDate partner with Eizzil Entertainment in support of Eizzil's feature-length romantic comedy, "SPEED-DATING." The film is slated for a 2010 general release. As part of the national promotion tour, the companies will present BlackSingles.com HurryDate events in 12 major cities across the country.

The full article was originally published at SOA World Magazine, but is no longer available.

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The Key To Finding Romance?

Posted on April 8, 2009

Lock and key party 1 JENN RUBIN — Apr 8 — At Lock and Key events, women are given necklaces bearing tiny locks. Men receive ones with small keys attached. The singles mix and mingle as they attempt to find their match. Lock and Key Events were started about five years ago. Today, it has local branches in more than 60 cities across the country. Ticket prices range from $20 to around $35. Similar organizations include Lock and Key Match. General event planners, like Party Scammers, are also among the companies in L.A. putting on lock and key parties. Companies hosting more traditional types of singles parties also appear to be enjoying continued success, despite turbulent financial times. Adele Testani, president of HurryDate, said that attendance at her organization’s speed date events has spiked in recent months. “Basically, people are adjusting their priorities, and finding dates and a mate are a higher priority in this economy,” says Mark Brooks, a consultant for Internet dating and social networking companies. FULL ARTICLE @ JENNRUBIN.COM

See all posts on HurryDate

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The Myth Of Ashton Kutcher

Posted on March 25, 2009

Kutcher_moore BOSTON GLOBE — Mar 25 — Despite all the talk of cougar culture, men still want to date younger women. Men still seek younger women, especially as those men get older themselves. "It's the general rule," said Mark Brooks, an online dating industry consultant who runs Online Personals Watch. "With men dating women, it tends to be up to six years younger but it will only be up to two years older. Guys tend to have unrealistic expectations," said Brooks, who bragged that he is one of the mythical Ashton Kutcher-types (he recently dated someone nine years older than him). "Most men are too busy looking at magazines and not busy enough looking in the mirror." Adele Testani, founder of Hurrydate said "we have actually tried to capitalize on the cougar trend and it didn't really work for us. People really want that more traditional arrangement." Kate Bilenki, a spokeswoman for Plentyoffish.com, has not seen a male profile call for an older woman. "For every 55-year old male, there are three 55-year-old women", she adds. FULL ARTICLE @ BOSTON GLOBE

Mark Brooks: Photoshopped pictures of skinny models in magazines are destroying our society.  How can singles photos on dating sites compare to these unrealistic, unnatural photos?  A hundred years ago it was the women of girth and curves that were lauded after.  'Women of the street' were skinny and most available to men and became personifications of sexual desire over the years.  Sex sells.  Sex became connected with skinny, and now we have a generation of kids trying to reach unattainable and unnatural levels of skinny.  I'd love a six pack.  But why?  I've been brainwashed into thinking its sexy.  Just as women have been brainwashed into thinking super skinny is THE look.  Its not good for the dating  industry ultimately.  Singles should feel more comfortable posting their photos on dating sites.  Your comments please.

See all posts on Hurrydate
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HurryDate’s SpeedDating Goes Mobile

Posted on January 15, 2008

Hurrydate_logo PRESS RELEASE — Jan 15 — Advanced Mobile Applications and Longtail Studios, in association with HurryDate®, released a mobile speed dating game. HurryDate's SpeedDaters is now on leading wireless carriers (Cingular, Sprint, T-Mobile, Verizon Wireless and MVNO's (mobile virtual network operators), including Boost Mobile, and Virgin Mobile). The game lets players test their dating skills and see how the pick up lines really work. FULL ARTICLE @ NEWSWIRE

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Bring Your Dream Date Home, Digitally

Posted on January 4, 2008

Datingondemand_logo SEATTLE PI — Jan 3 — Dating on Demand lets singles record two- to five-minute personal profiles (at home or at a special event) which people can watch Comcast digital cable (or at datingondemand.com). Anyone is eligible to participate, as long as they're a U.S. citizen, at least 18 years of age, have never been convicted of a felony or misdemeanor or been slapped with a restraining order. Surfing profiles is free, but if people want to respond, they have to register on HurryDate.com and pony up a fee ($20 a month). It's still a relatively new service, so there aren't a ton of videos to peruse yet.

The full article was originally published at Seattle PI, but is no longer available.

Mark Brooks: I took a look over Dating on Demand 3 weeks ago while in Silicon Valley and in each of the age categories there were just a couple of profiles. Saddeningly lacking profiles, but this is a great idea. The profiles we saw were entertaining. All the profiles we viewed were taken at parties at which attendees were encouraged to do a video.  I think video dating will take off. We put this to a vote at iDate Barcelona 2007 on the final panel and most of the executives in the audience disagreed. People are too shy to put their video online. Ah well. Webdate still seems to be the best example of a video dating site. (Full Disclosure: Webdate was a client of Courtland Brooks)

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Comcast’s on-Demand Service Ranges From Karaoke to Dating

Posted on February 1, 2006

Dating_on_demand THE BALTIMORE SUN — Jan 29 — A Philadelphia nightclub party was where 28-year-old Jessica Scott made her video-dating debut. In front of a camera at the party, sponsored by the cable company Comcast, she was asked about her worst date. Her ideal date. If she had a super power, what would it be and why? Then Scott set up a profile on Comcast's partner in the dating service, hurrydate.com. About a week later, her profile was on television, and the emails started flooding in. Scott found that watching videos of potential dates gave her a true sense of both their looks and personality.

The full article was originally published at Red Orbit, but is no longer available.

Mark Brooks: Webdate offers webcam based dating and encourages users to make their first date a 'webdate.'

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Looking for Love (or a Date) on Cable TV

Posted on December 20, 2005

Dating_on_demandTHE WALL STREET JOURNAL — Dec 15 — Dating on Demand, a service being rolled out by Comcast makes it possible for singles to use their remotes to view hundreds of video profiles self-made by singles in their region. Viewers can make contact through one of the online dating sites that work with Comcast on the service, primarily Hurrydate.com.  There is typically no charge for singles or others to post videos, although viewers who want to meet someone they see on Dating on Demand have to sign up for the online dating service. In the case of HurryDate, that costs $19.95 a month. (Singles who post a video profile get a free six-month subscription.)  Currently, only eight of Comcast's systems allow local singles to produce their own Dating on Demand segments, but Comcast executives say more will be added next year.  Comcast today gets most of its videos by hosting singles events.

The full article was originally published at Wall Street Journal, but is no longer available.

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