STANDARD.CO.UK - Lox Club, a Jewish dating app founded by Austin Kevitch in the U.S. in 2020, is launching in the UK. The app features a 1920s deli-inspired theme and offers membership-based access to in-person events such as Shabbat dinners, pasta-making classes, and magic shows. Users are shown a limited number of matches per day and are asked to provide details including career ambitions and income bracket as part of the matchmaking process. The platform employs in-house matchmakers and currently has hundreds of thousands of members. Membership costs between $2.50 and $4.25, depending on the plan.
14 posts categorized "Lox Club"
Lox Club Launches in UK With Curated Jewish Matchmaking
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Jewish Dating App Lox Club Is Launching in London
THE JEWISH CHRONICLE - Lox Club, a dating app originally launched in the U.S. in 2020, is coming to London next week. Aimed at Jewish singles but open to all, the app combines swipe-based dating with optional matchmaking services. Entry is selective: users apply with details like career, income, and social media presence. Swipe limits encourage slower, more intentional matching. The app also hosts offline events like speed dating and Shabbat dinners.
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Matchmaking Shows on the Rise
LOS ANGELES TIMES - Smriti Mundhra, the executive producer of the Netflix show "Indian Matchmaking," has spearheaded another matchmaking series focusing on the Muslim American community. Patti Novak and Patti Stanger pioneered the matchmaker series in "Confessions of a Matchmaker" in 2007, and Stanger was "The Millionaire Matchmaker" in 2008, running for 8 seasons. In April 2024, Stanger appeared in a new series, "Patti Stanger: The Matchmaker." Adam Cohen-Aslatei, the CEO of Three Day Rule, said the shows dive into relationships and dating and teach viewers how to approach their dating lives in a more productive way. Lox Club is a "members club for Jewish people with ridiculously high standards," joined the matchmaking space in May 2024. Stanger said since COVID she noticed a shift in more women turning to matchmaking services, which used to be solicited primarily by men. She added that her business is "on fire" right now. Stanger's packages start at $50k, and Three Day Rule starts at $5,900.
by Kaitlyn Huamani
See full article at Los Angeles Times
Mark Brooks: I believe in matchmaking and bought Matchmaker.com. Online dating warms people up to the idea of spending money to get help. Matchmaking picks up where the dating industry leaves off, and provides support for pre-date preparation and post-date feedback.
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New L.A. Dating Apps Challenge Swipe Culture With Real-Life Meetups
LOS ANGELES TIMES - With younger daters losing interest in traditional swipe-based apps, new Los Angeles startups like First Round's on Me, Summer, Lox Club, and Feeld are creating alternatives focused on in-person interactions and community-based dating. These apps move away from endless swiping, instead encouraging real-life meetups and targeting niche communities. While large platforms like Tinder and Bumble still lead the market, their slowed growth has allowed smaller apps to attract users looking for fresh dating experiences.
by Caroline Petrow-Cohen
See full article at Los Angeles Times
See the top news on FROM See the top news on Summer
See the top news on Lox Club See the top news on Feeld
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Younger Daters Are Tired of Swiping
LOS ANGELES TIMES - Younger users are growing tired of traditional dating apps like Tinder, Bumble, and Hinge, leading to a shift in the online dating market. Startups in Los Angeles are offering alternatives that focus more on in-person connections and less on swiping. Apps like "First Round's on Me" encourage real-life meetups, while others, like Lox Club and Feeld, host social events to foster deeper connections. Gen Z is moving away from swipe-based models, preferring more intentional dating experiences. Although the major apps remain dominant, they face slowing growth, with Tinder and Bumble seeing declines in user engagement and revenue. Smaller, niche apps are emerging but often struggle to scale, with the likelihood of being bought out by larger companies. The industry remains profitable but stagnant, with innovation needed to reignite growth.
by Caroline Petrow-Cohen
See full article at Los Angeles Times
See the top news on FROM See the top news on Lox Club
See the top news on Tinder See the top news on Bumble
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The Pricing Puzzle of Dating Apps
A MEDIUM FOR MEDIA - How companies make money off dating apps that are 'designed to be deleted'. Some elite apps like Raya and Lox Club work on memberships. Market leaders Tinder, Hinge and Bumble operate on a "freemium" model. A paying customer is statistically more likely to find a successful match and, as such, has no need for the product anymore. Freemium pricing hooks customers, then lures them to top-ups and premium features. ARPU for dating apps has been steadily increasing, but paying customers represent less than 10% of the total for Tinder (and are below 5% for Hinge and Bumble). Advertising revenues account for a very small portion of revenue. i.e. 3% of revenue for Bumble. Hinge has done away with advertising altogether. Innovative monetization modes include
a. Offerwalls - Users complete virtual tasks for tokens that act as a proxy to premium services.
b. Data Swaps - Virtual tokens used to unlock features in exchange for permissions to sell data to third-parties.
c. Unlocking individual matches - e.g. shaadi.com users create profiles for free, but Shaadi charge them on successful matches.
by Zarir Marfatia
See full article at A Medium for Media
Mark Brooks: How do you think dating apps should monetize in the future? Please join the conversation on this topic, on this Swell. Your opinion matters. Please voice it here. ;-)
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Tired of Swiping Left, Singles Are Turning to New Matchmaking Services for Dates
CNBC - Some singles, sick of swiping, are going back to matchmakers. There's an emerging crop of apps looking to bring matchmaking to a new generation, mixing old methods with modern technology. One newcomer is Lox Club, a members-only dating app founded in 2020 by CEO Austin Kevitch. Lox Club charges $96 for 12 months. The company offers access to matchmakers, who can set users up with one another or give feedback on the person's profile. Another company is Ambyr Club. Ambyr, launched late last year, hosts two to three events a month at trendy locations for a select group of 10 men and 10 women. Ambyr pairs the 20 people based on who they think would be a good fit. All members have gone through an interview and background check. Applicants pay a $60 application fee and $150 for each event, if they're chosen. Ambyr says it has a 15% acceptance rate and ~200 members in its database. In November, Match.com introduced a human matchmaking element to its dating service. For $4.99 per week, Match employees will flag two profiles a week in an effort to narrow down the options.
by Jessica Bursztynsky
See full article at CNBC
See the top news on Lox Club
See the top news on Ambyr Club
See the top news on Match.com
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How Dating App Lox Club Found the Perfect Match With TikTok
ADWEEK - The dating startup's TikTok advertising strategy drove 13K app downloads. Co-founder and CEO Austin Kevitch said Lox Club started as a joke - after grudgingly swiping through dating apps following a breakup, Kevitch made a website making fun of them, encouraging users to apply for an exclusive dating experience. To his surprise, thousands of people applied, convincing him to monetize his prank. Today, the Lox Club's tagline is "a members-only dating app for Jews with ridiculously high standards," which makes money via subscriptions. Lox Club has utilized a variety of strategies on TikTok, from organic posts to influencer marketing and paid formats, including traffic and conversion objective campaigns.
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Exclusive Dating App Lox Club Launches in Austin
CULTURE MAP AUSTIN - Lox Club, born during the pandemic, made its Texas debut during South by Southwest after successfully building hubs in New York, Los Angeles and Miami. It calls itself an "app for Jews with ridiculously high standards." Although it doesn't share an acceptance rate, app store reviewers speculate most people are accepted. Rejected applicants go back on a waiting list to be re-reviewed later. From there, members get 10 to 15 swipes per hour, and help from a matchmaker on staff if they ask for it.
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Lox Club Founder Wants to Take the Awkwardness out of Dating Apps
BUSTLE - Austin Kevitch launched Lox Club over the pandemic, after a bad breakup. "I was at the age where my grandma would joke, 'When are you going to bring home a nice Jewish girl?'", said Austin. While the members-only dating app is billed for "Jews with ridiculously high standards," it's really for anyone with a sense of humor. "I don't like dating apps; they're very inorganic and awkward," Kevitch says. "So I wanted to make a more fun, immersive experience where maybe you'll meet people as a byproduct and not take it so seriously."
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LoxClub - a Dating App for Jews With High Standards
JEWISH CHRONICLE - July 22 - Lox Club is taglined as a dating app for "Jews with ridiculously high standards." It was created in late 2020. Lox Club membership doesn't come cheap, costing anywhere between $8 and $12 a month. Users aren't sucked into the vortex of scrolling and swiping - they can only see six to 12 profiles every several hours on the app.
by Sasha Rogelberg
See full article at Jewish Chronicle
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Bhad Bhabie and Lil Yachty Invest $1M in Jewish Dating App
TIMES OF ISRAEL - June 7 - Rappers take a stake in 'Lox Club,' a Jewish dating app for people 'with ridiculously high standards'. The two rappers have made the $1M investment in partnership with Adam Kluger, an agent for musical artists. Kluger was Bhad Bhabie's manager and partners with Lil Yachty on investments. The dating app has an application process and a membership fee, and members work with a matchmaker.
by Ben Sales
See full article at Times of Israel
This post also appears on InternetDatingInvestments.com
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The Lox Club: a Dating App for Picky Jews
CBS MIAMI - May 13 - Lox Club is a new dating app. Its creator calls it an "exclusive dating app for Jews with ridiculously high standards." The app was created by Austin Kevitch, a 29-year-old product designer who was going through his own dating issues. The Lox Club has real-life, modern-day matchmakers. Kevitch said what's also different about the Lox Club from other dating apps is its thorough membership vetting and the curating of the connections. He started it five months ago and membership is booming. "We have ~50K members on our waiting list." The annual membership fee for the Lox Club runs $96. It's $60 for six months.
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A Trip Inside the Lox Club, the "Jewish Raya"
VOGUE - Dec 28 - About a year ago, now 29-year-old product designer Austin Kevitch was going through a breakup. He tried getting on dating apps, but found them "superficial and cringe-y." And so, as a joke, he created his own platform, a website called The Lox Club, which he advertised as a "membership-based dating app for Jews with ridiculously high standards." Kevitch estimates that there are ~10K current members, with many more on the waitlist. He says there are no strict criteria for admittance, and Judaism is not a prerequisite. Annual memberships are available for $96, six months for $60, and quarterly for $36. Swipes are limited to between six and twelve every eight hours. The Lox Club's most unique feature is its matchmaker function. Users can ask a matchmaker to curate particular types of profiles for them.
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