FORBES - Nov 7 - Charly Lester is the Co-Founder and CMO of Lumen, the dating app for over 50s. Fresh from raising £3.5M from Andrey Andreev, the Founder of Badoo, Charly shares her story and motivation to make 50 the new 30. "Lumen was my co-founder's (Antoine Argouges) idea – but the minute he told me about it I knew it needed to be done, because for the last 5 years people had been asking me which app their divorced parents should try, and I had never had an answer for them. Women in their 50s and 60s have long complained about issues where men their age ignore them on dating apps, and only look for younger women. Men on Lumen are interested in dating women their age." Over 50s are too often the target of scammers and catfish online, so Lumen is the first mainstream dating app to insist on 100% photo-verification. Every user takes a selfie of him or herself on registration, and this is cross-referenced with the photos on their dating profile. The artificial intelligence also moderates for age. The app is already seeing ~1K downloads every day in the UK, and will be launching internationally very soon.
MIRROR.CO.UK - Oct 12 - Four in 10 said they find it "very difficult" to correctly predict someone's age by looking at a photo of them, according to a survey by Lumen, the dating app for 50+. Charly Lester, co-founder of Lumen, conducted the survey as part of its 'anti-ageism' mission to end the misperceptions associated with this group. Lumen found that in tests conducted by the app, many people associate images of people in their sixties and seventies as being in their fifties.
FORBES - Sep 16 - Lumen is the latest venture in Andrey Andreev's career with co-founders, Antoine Argouges and Charly Lester. Over-50's are Lumen's desired clientele. Andreev sees a massive mobile market for Lumen; he has invested +$4.5M in the app. All members are required to upload a selfie as part of the verification process, and an algorithm authenticates this against the other profile images provided. A nice touch and a tragic sign of the times and issues with online dating. Lumen uses AI and must have a minimum of three images on a profile. Lumen is available now on iOS and Android in the UK only but will be available internationally soon.
UKTN - Sep 7 - Andrey Andreev, the man behind Badoo, Bumble and Chappy, has invested £3.5M in Lumen, a new dating app specifically for single over 50s. Launching in the UK, Lumen was co-founded by Antoine Argouges and Charly Lester. Lumen will be free, available to download on iOS and Android. All users will be required to upload a selfie and verify their identity.