6PR - Feb 19 - Lumen, a new dating app for over 50s is launching in Australia. Charly Lester, the creator of Lumen, said there were apps for younger people and even online outlets for over 75s but singles in their 50s and 60s were missing out. The app launched in September 2018 and has already attracted 300K members worldwide.
DAILYMAIL.CO.UK - Feb 13 - Dating second time round can be both daunting and bewildering for many. Launched in September, dating app Lumen hit the headlines immediately. ~250K singles have signed up, making it the most popular app for over-50s in the UK. "The over-50s have been neglected by dating sites for years," says expert and founder of Lumen - Charly Lester. So, given 7.5M over 50s in Britain are single, divorced or widowed, Charly decided to invent the first over-50s app. For their ads, they used a photo of a real-life model, Paul Orchard (age 58), to show mature daters can be sexy and have a sense of fun. Most dating services aimed at fiftysomethings started as websites used on a home computer (eharmony and Our Time) or matchmaking agencies. The feeling was that 'mature daters' wouldn't find apps easy to navigate. But now 73% of those aged 50 to 59 own a smartphone, Charly thinks they're ready to embrace the technology. Lumen is clearly designed and simple to operate.
INDEPENDENT.CO.UK - Jan 30 - Shireen Jamil appears in untouched campaign images for dating app Lumen, which aims to "celebrate the beauty of growing older naturally". She hoped the photographs will "help to inspire confidence in other older people, of all genders, whose sense of self-worth has, for whatever reason, been dented".
NORTH WALES LIVE - Jan 21 - Lumen, a new dating app for the over 50s is launching in Wales, and the people behind it claim to have created a new Welsh phrase. They've come up with word slogan credwchmewncariadarôlpumdegoherwyddeifodmorllawennawrfelybuerioed to mark the launch. The slogan is set to appear on billboards up and down the country. Crafted by Sarah Russell, a writer from Monmouthshire, she says that loosely translated it means "believe in love after 50 because it's as joyful now as it ever was." She was initially inspired by the longest place name in Wales - which is Llanfairpwll (in its short form) on Anglesey. The village's full name is Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.
FORBES - Nov 7 - Charly Lester is the Co-Founder and CMO of Lumen, the dating app for over 50s. Fresh from raising £3.5M from Andrey Andreev, the Founder of Badoo, Charly shares her story and motivation to make 50 the new 30. "Lumen was my co-founder's (Antoine Argouges) idea – but the minute he told me about it I knew it needed to be done, because for the last 5 years people had been asking me which app their divorced parents should try, and I had never had an answer for them. Women in their 50s and 60s have long complained about issues where men their age ignore them on dating apps, and only look for younger women. Men on Lumen are interested in dating women their age." Over 50s are too often the target of scammers and catfish online, so Lumen is the first mainstream dating app to insist on 100% photo-verification. Every user takes a selfie of him or herself on registration, and this is cross-referenced with the photos on their dating profile. The artificial intelligence also moderates for age. The app is already seeing ~1K downloads every day in the UK, and will be launching internationally very soon.
MIRROR.CO.UK - Oct 12 - Four in 10 said they find it "very difficult" to correctly predict someone's age by looking at a photo of them, according to a survey by Lumen, the dating app for 50+. Charly Lester, co-founder of Lumen, conducted the survey as part of its 'anti-ageism' mission to end the misperceptions associated with this group. Lumen found that in tests conducted by the app, many people associate images of people in their sixties and seventies as being in their fifties.
by Lewis Oakley
See full article at Mirror.co.uk
FORBES - Sep 16 - Lumen is the latest venture in Andrey Andreev's career with co-founders, Antoine Argouges and Charly Lester. Over-50's are Lumen's desired clientele. Andreev sees a massive mobile market for Lumen; he has invested +$4.5M in the app. All members are required to upload a selfie as part of the verification process, and an algorithm authenticates this against the other profile images provided. A nice touch and a tragic sign of the times and issues with online dating. Lumen uses AI and must have a minimum of three images on a profile. Lumen is available now on iOS and Android in the UK only but will be available internationally soon.
UKTN - Sep 7 - Andrey Andreev, the man behind Badoo, Bumble and Chappy, has invested £3.5M in Lumen, a new dating app specifically for single over 50s. Launching in the UK, Lumen was co-founded by Antoine Argouges and Charly Lester. Lumen will be free, available to download on iOS and Android. All users will be required to upload a selfie and verify their identity.
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