Category: OkCupid

Two US Senators Urge Match Group to Act Against Dating Scams on Its Apps

Posted on September 24, 2025
Match Group

REUTERS – On Sept 24, US senators Maggie Hassan and Marsha Blackburn sent Match Group a letter demanding, by Oct 15, details on how Tinder, Hinge, and OkCupid detect and prevent romance scams. They warn that the apps’ design can create a false sense of trust that scammers exploit, citing the FBI’s $16 billion in global cybercrime losses last year, including significant losses from romance scams. The letter references Match’s past FTC case and asks for concrete anti-fraud measures as the company introduces new AI-driven features.

See full article at Reuters

OkCupid Singles Reveal How They’re Dating

Posted on July 15, 2025

Okcupid logo 2021OKCUPID BLOG – According to a 2025 survey of 1,200 OkCupid users, dating is slower and more intentional. 71% seek meaningful relationships, and 57% meet partners through apps, still the dominant method. Only 11% meet in real life. Values (61%) and past experiences (34%) shape how people date, not social media. Most daters prefer clarity but move at their own pace. 57% research matches before dates, and 79% say sexual compatibility is key. Ambition is valued more than income. Overall, dating today is thoughtful, emotionally aware, and still centered on apps.

See full article at OkCupid Blog

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Survey Finds Gen Z Leads in Discussing Consent and Boundaries While Dating

Posted on May 14, 2025
OkCupid Sexual Assault Awareness Report

OKCUPID – To mark Sexual Assault Awareness Month, OkCupid and It’s On Us surveyed ~500 singles to better understand how daters discuss consent, boundaries, and prevention. The results show that 75% of singles always talk about sexual boundaries, with Gen Z leading at 82%. 93% say they’re fully honest on dating profiles, and 78% discuss sexual preferences before intimacy. 63% talk openly about sexual and domestic violence with friends or family, with women 10% more likely to do so than men. 83% believe colleges should do more to prevent sexual assault, and 72% think the government should take stronger action.

See full article at OkCupid blog

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OkCupid: Daters Want Alignment on Politics, Money, and Intentions

Posted on May 1, 2025
OkCupid survey

OKCUPID BLOG – In 2025, dating is increasingly driven by shared values rather than surface-level attraction. According to OkCupid, over half of Gen Z, Millennials, and Gen X say they won’t date across party lines. AI is also a concern: 6 in 10 users are turned off by AI-edited profile pictures, and nearly 90% of young daters believe AI can’t replace real human interaction. Intentional dating is on the rise, with the majority of users seeking long-term relationships. When it comes to money, fairness dominates – most believe the person who asks should pay, while younger daters increasingly favor splitting costs and shared responsibility in relationships.

See full article at OkCupid blog

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Top Dating Apps by Press Coverage in 2024

Posted on March 28, 2025

Top Dating Apps by Press Coverage in 2024OPW – In 2024, we selected and summarized close to 700 of the top news items from the online dating industry. These 10 companies made the most headlines in 2024, driven by leadership changes, product launches, lawsuits, and bold strategic moves:

  1. Match Group – Topped coverage as Elliott bought a $1B stake, partnered with OpenAI, launched a buyback, and reshuffled leadership.
  2. Tinder – Named Faye Iosotaluno as CEO, expanded ID verification globally and launched a celeb-only dating app
  3. Bumble – Cut 350 jobs, launched AI scam detection, bought Geneva, and rethought "women make the first move."
  4. Hinge – Rolled out chat limits, Hidden Words, and launched a $1M fund to drive in-person Gen Z connections.
  5. Grindr – Marked 15 years, expanded into long-term dating, saw 85% stock growth, and faced HIV data lawsuits.
  6. Archer – Surpassed 1M downloads, added selfie verification and AI moderation.
  7. Feeld – Nearly doubled revenue to £39.5M, rebranded, and launched a magazine on non-traditional relationships.
  8. Matrimony – Launched MeraLuv and WeddingLoan.com, but faced a major setback as Google removed its apps.
  9. Muzz – Reached 10M users, debuted Muzz Social, launched matchmaking in Pakistan, and introduced chat limits.
  10. OkCupid – Turned 20 years old.

See the full report on the Courtland Brooks blog.

Dating in 2025: Shared Values Matter More Than Ever

Posted on March 17, 2025

Okcupid logoOKCUPID BLOG – OkCupid data shows that political and social values are now key factors in dating. ~1.2M users have added an "I'm Pro-Choice" badge, with 70% of women and 42% of men refusing to date someone who isn't pro-choice. Marriage equality has near-universal support, with 96-97% of users backing it and 74% of Gen Z and 78% of Millennials actively advocating for LGBTQ+ rights. The #MeToo movement is also a dealbreaker, with 77% of women and 51% of men requiring support for it in a partner. Gender equality is a must for 86% of women and 67% of men, while racial equality activism is important for 52% of women.

See full article at OkCupid blog

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Dating Apps Maintain Gender Options Despite Trump’s Executive Order

Posted on January 27, 2025
Icons representing various gender symbols, including male and female figures in pink and blue, and a gender-neutral figure.

WIRED – Dating apps like OkCupid, Tinder, and Hinge have stated they will not alter their gender options following President Trump’s executive order, which mandates federal recognition of only male and female genders. These platforms have reaffirmed their commitment to allowing users to select from existing gender identity options unaffected by the new policy.

by Jason Parham
See full article at Wired

Michael Kaye: Redefining Dating Apps With Data, Storytelling, and Inclusivity

Posted on December 13, 2024

Michael KayeG2 – Michael Kaye, Director of Brand Marketing & Communications at OkCupid and ARCHER, shares insights into his journey, marketing strategies, and the role of storytelling, data, and inclusivity in building impactful brands. Here's a quick dive into his thoughts on career, innovation, and staying relevant in the ever-evolving dating app space.

Q: How did you become a leader in brand marketing and communications?
I transitioned from PR roles to marketing at Match Group, leading campaigns for OkCupid and launching ARCHER.

Q: What are OkCupid's best practices for success?
We focus on data storytelling, localized narratives, and creating emotional connections with users.

Q: How do you measure emotion in data?
We analyze optional questions users engage with most, reflecting their priorities and connections to key topics.

Q: How do ARCHER and OkCupid stand out?
ARCHER focuses on visibility and celebration with features like face-photo profiles, while OkCupid targets younger users with campaigns addressing their values.

Q: How does ARCHER support users on their journey?
Through the ARCHER Health Hub, offering resources on LGBTQ+ topics like coming out and diversity in dating.

Q: How does OkCupid stay relevant?
By engaging in brand partnerships and addressing issues that matter to Gen Z and millennials, like mental health and climate change.

Q: What trends do you see in consumer behavior?
Unexpected yet authentic collaborations capture attention while staying true to brand values.

Q: What can G2 learn from OkCupid?
Localization and personalization, tailoring experiences to specific markets and cultures. Q: What are your career goals? Achieving ARCHER's next milestone while exploring AI in marketing and expanding my expertise.

Q: How do you balance work and life?
By prioritizing key tasks and taking offline time for activities like cycling and reading.

Q: What role has mentorship played in your journey?
It's been vital, from lessons in hard work by my grandparents to professional guidance from mentors like Melissa Hobley.

by Kamaljeet Kalsi
See full article at G2

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Texas Law Shields Tinder and OKCupid from Biometric Privacy Suit

Posted on November 4, 2024

Lawsuit dismissed
ID TECH – A federal judge in Dallas dismissed a biometric privacy lawsuit against Match Group, owner of Tinder and OKCupid, which alleged violations of the Illinois Biometric Information Privacy Act (BIPA) due to collecting user biometric data without proper consent. The case involved Tinder's 2020 photo verification feature using video selfies. Judge David C. Godbey ruled that Texas law was applied based on the apps' terms of service, which does not allow individuals to sue over biometric privacy like Illinois' BIPA.

See full article at ID Tech

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Dating Apps Introduce Political Features Ahead of Upcoming Election

Posted on October 17, 2024

The Right Stuff logoCNN – Dating apps increasingly incorporate political features ahead of the upcoming election, recognizing that politics plays a crucial role in modern dating. Tinder introduced a "Take Action Center," offering voting-related stickers and resources in partnership with Vote.org. OkCupid added new questions focused on voter behavior to help users find compatible matches. Users prioritize political compatibility, with many viewing political differences as deal breakers. Meanwhile, The Right Stuff, a conservative dating app, focuses on aligning users with shared values without explicitly being overtly political.

by Kaanita Iyer
See full article at CNN

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