Category: Feeld

Dating Apps Shift Toward Simpler, Structured Experiences

Posted on August 4, 2025

Breeze logoBBC – Dating apps are evolving to meet changing user habits. Breeze skips pre-date chat, auto-books dates at partner venues, and uses upfront payments to reduce no-shows. A brief chat window before and after the date allows for coordination and closure. Tinder recently launched a double-date feature, letting friends create joint profiles. Hinge introduced Hinge X, a £24.99/week premium tier offering features like priority likes and access to preferred match types. Meanwhile, niche apps like Feeld, Fourplay, Lex, and Raya continue to expand. These changes reflect a clear shift toward simpler, faster, and more structured dating experiences.

See full article at BBC

Curated by the Courtland Brooks team

Dating Apps to Add Age Checks in the UK

Posted on July 24, 2025

Age verification is comingMASHABLE – Starting July 25, dating apps in the UK must implement age verification under the Online Safety Act. Feeld will use Yoti to confirm user age via phone number or selfie, without storing personal data. Tinder will require a clear face photo and may request ID if age can't be verified. Bumble says it already enforces strict age checks and uses selfie and ID verification. Hinge will scan a face photo to confirm users are 18+, storing it for up to three months, with results kept for a year. Rollouts in the U.S. and EU may follow based on regional laws.

See full article at Mashable

Summarized by the Courtland Brooks team

Feeld Sees 30% Growth Amid Influx of Mainstream Users

Posted on June 2, 2025

FeeldTHE GUARDIAN – Feeld has grown 30% year-on-year since 2022, driven by mainstream users or "vanilla tourists" exploring non-traditional dating. CEO Ana Kirova warns this could alienate core users but stresses inclusivity. Unlike other apps, Feeld avoids swiping and algorithmic matching. It faces challenges like scams and misogyny, using AI to fight fake profiles. The app is gaining traction with women over 40 (+16%) and Gen Z, who often seek friendship and community, not just sex.

by Rachel Hall
See full article at The Guardian

See the top news on Feeld

Feeld Won a Webby Award

Posted on April 24, 2025
Feeld ad

LINKEDIN – In May 2024, Bumble faced backlash for an ad campaign that mocked celibacy, featuring slogans like “You know full well a vow of celibacy is not the answer.” Critics accused the ads of undermining women’s personal choices and promoting patriarchal views. In response, Bumble apologized, removed the ads, and pledged donations to relevant organizations. Seizing the moment, the dating app Feeld collaborated with the agency Mojo Supermarket to introduce a “Celibacy” tag that allowed users to identify as celibate. This real-time response resonated with users, earning Feeld the Webby Award for Best Real-Time Response Campaign.

See full article at LinkedIn

See the top news on Feeld
See the top news on Bumble

Top Dating Apps by Press Coverage in 2024

Posted on March 28, 2025

Top Dating Apps by Press Coverage in 2024OPW – In 2024, we selected and summarized close to 700 of the top news items from the online dating industry. These 10 companies made the most headlines in 2024, driven by leadership changes, product launches, lawsuits, and bold strategic moves:

  1. Match Group – Topped coverage as Elliott bought a $1B stake, partnered with OpenAI, launched a buyback, and reshuffled leadership.
  2. Tinder – Named Faye Iosotaluno as CEO, expanded ID verification globally and launched a celeb-only dating app
  3. Bumble – Cut 350 jobs, launched AI scam detection, bought Geneva, and rethought "women make the first move."
  4. Hinge – Rolled out chat limits, Hidden Words, and launched a $1M fund to drive in-person Gen Z connections.
  5. Grindr – Marked 15 years, expanded into long-term dating, saw 85% stock growth, and faced HIV data lawsuits.
  6. Archer – Surpassed 1M downloads, added selfie verification and AI moderation.
  7. Feeld – Nearly doubled revenue to £39.5M, rebranded, and launched a magazine on non-traditional relationships.
  8. Matrimony – Launched MeraLuv and WeddingLoan.com, but faced a major setback as Google removed its apps.
  9. Muzz – Reached 10M users, debuted Muzz Social, launched matchmaking in Pakistan, and introduced chat limits.
  10. OkCupid – Turned 20 years old.

See the full report on the Courtland Brooks blog.

Feeld Releases Study on Safety and Inclusion in Online Dating

Posted on January 30, 2025

Feeld logoPR NEWSWIRE – Feeld's report, The State of Dating Vol. 2, highlights online dating's role in safety and inclusion, especially for marginalized communities. 83% of trans, nonbinary, and genderqueer respondents prefer online dating for safety, and 40% feel more secure connecting online first. Key concerns include privacy (58%) and blocking/reporting tools (53%), emphasizing the need for safer digital spaces.

See full article at PR Newswire

See the top news on Feeld

New L.A. Dating Apps Challenge Swipe Culture With Real-Life Meetups

Posted on November 14, 2024

FROM
LOS ANGELES TIMES – With younger daters losing interest in traditional swipe-based apps, new Los Angeles startups like First Round's on Me, Summer, Lox Club, and Feeld are creating alternatives focused on in-person interactions and community-based dating. These apps move away from endless swiping, instead encouraging real-life meetups and targeting niche communities. While large platforms like Tinder and Bumble still lead the market, their slowed growth has allowed smaller apps to attract users looking for fresh dating experiences.

by Caroline Petrow-Cohen
See full article at Los Angeles Times

See the top news on FROM                 See the top news on Summer
See the top news on Lox Club            See the top news on Feeld

Dating App Feeld Launches a Magazine Exploring Modern Relationships

Posted on October 17, 2024

Feeld AFM
THE ATLANTIC – Feeld, a polyamory dating app, has introduced a magazine called AFM (A Feeld Magazine), exploring topics like sex, relationships, and modern dating culture. The magazine features contributions from prominent writers and aims to offer creative, thoughtful content. While tech companies often use such publications for marketing, AFM is seen as both a cultural venture and an ad for Feeld. The magazine doesn't plan to generate revenue directly, but its creators hope it will help revitalize the dating experience by offering a fresh perspective on modern relationships.

by Kaitlyn Tiffany
See full article at The Atlantic

See the top news on Feeld

Dating Apps Revive In-Person Connections With Real-World Events

Posted on October 14, 2024

Dating app eventsSLATE – Dating apps are reviving in-person connections with events like Tinder's Chaotic Singles Parties and Ice Cream Socials in cities such as Miami, Los Angeles, and New York, offering real-world mingling opportunities. Bumble hosts Bumble IRL, providing offline meetups, while Feeld organizes Feeld Socials for face-to-face interaction. Match Group's Yuzu app also runs speed-dating events, aiming to move beyond digital swiping and foster more personal connections. These initiatives respond to growing dissatisfaction with purely online dating, helping singles reconnect in real life.

by Magdalene Taylor
See full article at Slate

Mark Brooks: Singles events on dating apps are window dressing and a means of generating buzz if they're done exceedingly well. They are a pain to manage and execute well but should be in every dating app's arsenal to show to the world that they can, indeed, draw a crowd.

See the top news on Tinder                See the top news on Feeld
See the top news on Bumble              See the top news on Yuzu

New Dating Apps Target Gen Z, Tackling Fatigue and Toxicity

Posted on October 7, 2024

After lofoADWEEK – New dating apps are emerging to address dissatisfaction with legacy platforms like Tinder and Bumble, particularly among Gen Z and Millennials. These apps aim to offer alternatives to combat "dating app fatigue" and improve the user experience. Dating app After promotes thoughtful connections and discourages ghosting. Better in Person emphasizes real-life meetups and accountability for toxic behavior. Feeld supports polyamory and other non-traditional relationships. Archer, targeting queer men, blends dating with community building, incorporating safety features like selfie verification.

by Brittaney Kiefer
See full article at AdWeek

See the top news on After                 See the top news on Better in Person
See the top news on Feeld                 See the top news on Archer